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Entellium Announces Rave CRM
TMCnet Contributing Editor
Entellium has announced the pre-order availability of Rave CRM, what company officials are touting as "a cutting-edge on-demand sales optimization product geared toward helping independent sales professionals and small businesses sell more effectively."
Today's announcement is timed to coincide with "World Usability Day," which, evidently, is a "series of events designed to promote leadership in usability and design-a key distinction of Rave CRM," Entellium officials say.
"It's highly ironic that companies deploy CRM to get a better view into what their sales team is doing precisely because they are concerned about sales performance, and end up compounding the problem by deploying tools that hinder a sales person's productivity with tools that are difficult to use," said Paul Johnston, CEO and President of Entellium. "Our goal with Rave is to remaster CRM around delighting the sales rep by putting their success front and center in our design."
Nice to see someone with a highly-developed sense of irony.
Rave CRM features a "rich, visually immersive user interface powered by Sparkle, Entellium's breakthrough UI platform," company officials say, explaining that "Rave's visual interface is a significant departure from today's limiting tab-based structure, replacing traditional tabs with a sleek, icon-driven layout."
The product incorporates features popularized in popular Internet applications, such as its zoom in-zoom out timeline views, the ability to drag and drop to create sales activities and palettes that float around the screen to display information where it is preferred.
In October St. Louis-based Savvis, Inc., a vendor of IT infrastructure services for business applications, announced that it has teamed up with Entellium to run that company’s suite of hosted customer relationship management products.
Under the agreement, Savvis is to provide a fully managed hosted computing infrastructure that underpins the delivery of Entellium’s CRM products, featuring service level agreements. Entellium data will be protected by Savvis’ managed security services and audited and tested by Savvis’ Professional Services.
In August Entellium announced that ELK Promotions, Inc. deployed Entellium's hosted CRM suite to "help it anticipate client needs and open up new marketing and business opportunities," according to Entellium officials.
Columbus, Ohio-based ELK Promotions specializes in products in the awards and promotion industry, including pens, coffee mugs, apparel and many other items that bear a company logo.
And in July Entellium announced that OutClick Media and ABI Digital Solutions selected Entellium's hosted CRM suite to deliver online and outdoor marketing and media services. OutClick Media develops online marketing engines for clients, and ABI provides large-format digital graphics.
David Sims is a contributing editor for TMCnet. For more articles please visit David Sims' columnist page.
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