CBS and YouTube Sign Content and Advertising Agreement

By Niladri Sekhar Nath

TMCnet Contributing Editor

 

YouTube, Inc. and CBS Corporation have reportedly entered into a strategic content and advertising agreement.

According to the agreement, the CBS Television Network will offer the YouTube community a wide range of short-form video programming from its news, sports and entertainment divisions on a daily basis starting this month. YouTube and CBS will in fact share revenue from advertising sponsorships of CBS Videos.

“We’re now able to offer select entertainment, news and sports programming to a new significant audience, get paid for it, and learn a few things along the way,” said Leslie Moonves, president and CEO of CBS Corporation. Showtime Networks Inc., the television service provider of CBS Television Network and its basic cable/digital media service, CSTV Networks also come under the agreement.

As per the agreement, CBS will offer community with video content from CSTV to YouTube. College sports fans can watch their favorite college athletics events on YouTube. CBS will offer highlights and footage from CSTV’s network of over 100 broadband channels of live college sports as well.


“Today’s agreement demonstrates that YouTube has become a revenue-generating distribution channel for major networks and other media companies,” said Chad Hurley, CEO and co-founder of YouTube. “By partnering with YouTube, media companies can now have a two-way dialogue with viewers who can provide feedback about what they find entertaining.”

With this agreement, CBS will become the first TV network to test YouTube’s content identification architecture and reporting system.

For more information, visit www.cbscorporation.com and www.YouTube.com.

---------

Niladri Sekhar Nath is a contributing writer for TMCnet covering telecommunications, service providers and networking.