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Miami 2004: Strategic Considerations
Day 2 — Thursday, February 12

8:00 - 9:45 am...Super Session
Is IP CENTREX Right for Your Business

Moderator - Lawrence Harte, Althos

Frank Petkovich, Director of Product Marketing, Sylantro Systems
Bryan Wiener, President of Net2Phone Global Services LLC, Net2Phone
Gene Chohon, IP Centrex Product Marketing, Lucent Technologies
Jill Ross, Director of Technical Marketing, Avaya

Are you afraid to commit to next-generation IP PBX technology? If so, you might consider "renting" your telecom services from your service provider. Centrex services have long been a favorite of customers who either don't have the desire or don't have the resources to run their own telecom in-house. Perhaps you're interested in moving to IP using baby steps? IP Centrex allows you to transition your enterprise over to next-generation telecom services piecemeal, one department at a time if the spirit so moves you. The addition of IP into the mix means that these Centrex services can be accessed from anywhere at any time. Come learn what IP Centrex can do for you. You'll learn all you need to know to make wise purchasing decisions, how best to take advantage of IP Centrex services, and how this will affect your bottom line.

Specific points of discussion will include:

• A Comparison of IP PBX and IP Centrex Solutions;

• Feature/Function Overview of IP Centrex Solutions;

• Selection of the right IP Centrex Solutions for You;

• Essential deployment strategies, and more.

12:45 - 1:30 pm
Opportunities for International Business Development
Moderator - Marcelo Rodriguez, Editor/Publisher, Voxilla.com

Ravi Sakaria, President, CEO and co-founder, VoicePulse
Mark Spencer, President of Digium and the author of Asterisk

 

IP Telephony is truly a global phenomenon — and the opportunities to be successful with an innovative product or service span the globe. Unfortunately, anyone who has navigated the murky and sometimes turbulent waters of selling products and services in a foreign land knows the many challenges that awaits a company looking to expand into International markets. Items on every company's expansion checklist include certifications and distribution, locating appropriate corporate digs and staffing, finding reliable suppliers and dealing with shipping and fulfillment — the list goes on and on. Luckily, there are ways to minimize the uncertainty and learn (and profit) from the mistakes of others. Attend this session to discover the techniques and strategies for managing a successful international expansion.

1:45 - 2:30 pm
Migrating the SME to VoIP
Jeff Robinson, President, Netfabric

IP telephony has been many years in the making and is still maturing. And while the benefits of IP telephony guarantee it will be the technology of choice in the near future, traditional infrastructure remains quite functional. Justifying a forklift upgrade is no small task. Using some transitional IP-based solution to glean the functional benefits of IP while not totally trashing your current infrastructure, however, just may be the answer for increasing functionality while limiting capital expenditures. By exploring the current capabilities of traditional and IP telephony systems, a symbiotic plan can be made that gives IP telephony more value without devaluing existing infrastructure. This win-win situation is a perfect fit for many enterprises’ communications needs and budget. Participants who attend this session will come away with ideas of how to make a well-conceived journey from TDM to IP.

2:45 - 3:30 pm
Growing your Business through Next Generation Peering and Transit for VoIP
Andy Burnette, Vice President of Architecture and Technology, Terremark Worldwide

This interactive session will give VoIP service providers insights on growing their business through global connectivity using the next wave of distance peering/transit and optical technology.  VoIP providers will benefit most from of the new generation of Internet Exchange "communities" created by Colo and Traffic Exchange locations (Network Access Points, or NAPs).   As NAPs deploy innovative peering infrastructure, VoIP providers gain greater global network reach, easier international expansion, cost-effective transit purchases and sales – all while removing technological barriers.

3:45 - 4:30 pm
IP @ Home: SOHO IP Telephony Products And Opportunities
Neal Shact, President, Communitech
Kevin Gavin, Chief Marketing Officer, GoBeam
Ralph Muskgrove, Vice President, Market Development, Venali, Inc.
Bryan Wiener, President of Net2Phone Global Services LLC, Net2Phone

Whether the goal is to appear to all the world as a large corporation, or simply to take advantage of the economic and operational efficiencies offered by IP telephony, small office/home office (SOHO) organizations are taking advantage of IP-based voice, video, and fax products and services in ever-greater numbers. This session gives details of the available offerings and the benefits that SOHO users can glean from them. After all, productivity-boosting technology isn't just for big enterprises any more.

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