Mark Straton
Senior VP, Global Marketing
Siemens ICN
Enterprise Networks Division
Mark Straton is senior vice president of
global marketing. In this position, Straton is responsible for determining the
direction of marketing in 160 countries. Straton's mandate is to position
Siemens as the global leader in IP convergence products and solutions. Through
the strategic use of e-marketing and one-to-one marketing, Straton's challenge
is to find the best balance between locally optimized and globally leveraged
activities and disciplines. He has held this position since December 2001 and is
based in Reston, Virginia.
Straton joined Siemens in 1984 as a member of the sales force based in Michigan
and was repeatedly recognized nationally for his success in sales. He has held a
wide range of sales and marketing management positions including director of
solutions marketing and director of marketing. A frequent speaker at
international industry events and conferences focusing on IP convergence,
Straton can be counted among the principal architects of Siemens HiPath
strategy.
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