MSOs are coming face to face with an incredible market opportunity to offer advanced voice, video, and data services to their existing base of customers, commonly referred to as the "Triple Play." Yankee Group predicts that even with declining call revenues from telephony, MSOs are likely to realize an increase in overall revenues if telephony services are offered as part of a wider bundle of applications. Come learn what the future holds in store for cable operators.

Coaxial cable surrounds and envelops us. New technologies are helping us to realize the power and flexibility it offers to those awaiting inexpensive broadband. With ever-increasing deployment, many are touting cable telephony as the great equalizer — bringing advanced IP services to the SOHO arena at an affordable price. But the questions remain — how can we use these big, "dumb" pipes to implement voice over cable, and what features are to drive the adoption and migration? What standards and protocols must be adhered to in order to realize interoperable cable telephony solutions? This session will help to answer those questions, as well as set you on the track to understanding the future that broadband cable is creating for all of us.

Come learn about developments in cable telephony network architecture and solutions, from the end user's desktop into the core of the service provider network, including head-end and client (cable modems, digital set-top box) products. Service providers looking to gain a firm foothold on this fast-changing landscape, and explore the range of new services that are being made possible need to attend this session and see what's tops on their "to-do" list for offering next-generation packet voice services over their infrastructure.

In the past, cable providers have relied on signing up customers and enticing them to upgrade their monthly packages to include an ever-growing variety of premium channels. Bundling telephony services into a "triple play" package of services is proving to be a winner for MSOs. This session will discuss what's next in the way of services and how cable operators can launch new services to entice their customers to sign up for ever more lucrative packages while continuing to chip away at the incumbents' market share.

Come hear tales of deployment from a wide-ranging group of veterans who have implemented next-gen packet telephony over cable services. Learn and benefit from their experiences. Gain insights into the problems they encountered, the mistakes they made and the lessons they learned — and in the process avoid costly backtracking, false starts, and delays in your own network strategy. Truly a can't-miss session.