This month marks the debut of the CEO Spotlight
section in Internet Telephonyï¿½ magazine. We undertake this section in
recognition of the outstanding work performed by exemplary companies and we
promise to bring you the opinions of the heads of companies leading the
Internet telephony industry now and helping to shape the future of the
industry. This month, we interviewed Guy Blanchette who has served as
president and chief executive officer of
Interstar Technologies, Inc.,
since October 2000.
IT: What is Interstarï¿½s Mission?
GB: Our mission today is clearer than ever: To help organizations
transition their document workflow from paper to electronic networks, to
utilize existing IP infrastructure to reduce hard costs and increase
manageability and productivity. We are delivering ï¿½twenty-first century faxï¿½
today, and even more tomorrow.
IT: What is your vision for Interstar?
GB: Interstar is a strong R&D company dedicated to improving business
communication. Weï¿½re using our expertise in IP telephony to create
applications that layer and improve the way companies do business
incrementally. Weï¿½re expanding our reach with global partnerships to market
our products. And we work diligently with our customers to ensure that our
technology really benefits, not burdens, their business.
IT: Describe some of the key decisions that you have made as CEO
to steer your company through the recent challenging financial straits.
GB: When I arrived, Interstar was still in startup mode, and the
dot-com meltdown was beginning. I curbed short-term spending and decided to
spend some of our accumulated profits on expanding the sales, marketing, and
R&D departments. In a short period of time, we increased our sales and
released new, improved versions of our software. The market has rewarded us:
We have enjoyed incremental growth over the past 24 months. We invested in
our people and our products during the market downturn, and this decision
proved to be the winning formula for us.
IT: What makes Interstarï¿½s services unique?
GB: Interstar is unique in its industry as an R&D-based organization.
Weï¿½ve revolutionized the way faxes are actually transmitted -- weï¿½ve
eliminated the dependence on proprietary hardware. For organizations making
the move to voice over IP -- and there are many more poised to do so in 2003
-- weï¿½re going to double their return on investment. Iï¿½m also proud to say
that we offer, in my opinion, the best pre-and-post-sales technical support
in the business -- we tailor our solutions to fit our clientsï¿½ needs, we
donï¿½t just ship them a box. Weï¿½re an agile company. Integration and
customization are just two of many valuable services we offer to our
IT: What is the most pressing issue facing our industry?
GB: In our market, driving ROI for our customers is paramount -- in
todayï¿½s economic climate, getting more out of the systems you already have
is the key to success. And thatï¿½s exactly what weï¿½re doing with products
like XMediusFAX, which allow customers to layer fax on top of their existing
IP voice/data networks, and integrate with enterprise applications, without
a huge outlay for new hardware.
Enterprise e-document integration is something that is now within the reach
of medium-sized organizations. These are the customers for whom ROI means
the difference between profitability and going out of business. Today,
thanks to affordable high-speed networking, storage systems, and software
like ours that integrates with enterprise apps, e-document workflows are now
within these customersï¿½ reach. Itï¿½s not just for Fortune 500 companies...
when you examine the true, ongoing cost of maintaining old paper-based
processes -- in space, energy, paper, consumables, and peopleï¿½s time and
labor -- versus the flexibility you gain in the digital space -- the
decision to go electronic is simple.
IT: What do you see as being the future of the enterprise fax
GB: Open standards and integration. Weï¿½ve got to focus on
standardized platforms to allow businesses to layer and link telephony with
their enterprise applications and processes. Weï¿½re a strong believer in open
standards -- it levels the playing field for new, innovative companies to
contribute value to the IP telephony economy, and we look forward to doing
To The April 2003 Table Of Contents ]