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IMS Magazine
December 2006 — Volume 1 / Number 6
IMS Case Study

Manage Your Clients, Not Your Platform

By Erik Linask   

 

Headquartered in Miami, Ondis’ strives to provide a turnkey approach with minimum investment to companies Ondis Networks is a combination Internet telephony service provider (ITSP) and an application service provider (ASP), with a mission to provide its clients with a proven turnkey business platform that allows them to quickly capitalize on
their strategic assets in the fast growing telecommunications market. Naturally, Ondis, like most companies, finds the time
it spends with its clients and prospects most valuable.
and individuals that want to enter the telecommunications business. Initially, its strategy was to provide a US telephone number to its clients, who, then, can then make local calls within the North America on a broadband connection without being hit by high international calling rates. For customers that regularly make international calls, Ondis “OnCall” provides unlimited calling for a flat monthly fee. With “OnCall,” customers call each other from anywhere in the world.

The Need
When Ondis first launched its consumer VoIP operation back in 2003, it had a lot on its hands and would have preferred to focus its attention on clients, rather than on deploying and managing its network and the latest applications and technologies. The company had already developed its unique broadband telephony offering, but wanted a hosted platform that was flexible enough to grow with the company and could offer the most advanced services and applications to meet its customers’ changing needs.

The Solution
After considering competing offerings, Ondis opted for Solegy (News - Alert), based largely on the depth of experience of the management team and a consensus that Solegy could best help Ondis expand its service offering into prepaid and value-added products.

As a provider of a hosted VoIP infrastructure and software platforms, Solegy excels in just this scenario. Solegy enables service providers to develop, deploy, manage, and charge for services and applications across multiple networks in a hosted environment, without the worry of managing and upgrading services and technologies. Thus, services providers are free to focus on their core businesses.

Solegy’s software-based platform, ServicePDQ, enables service providers to realize competitive differentiation quickly, cost effectively, while future proofing the network by accommodating for anticipated evolutionary network enhancements.

“Solegy knows where the industry is going and is constantly innovating and adding new features,” said Danny Kattan, managing director at Ondis Networks. “Of course, we had the option of creating our own platform, but when you go that route, there are so many issues to deal with between the capital, staffing, monitoring, troubleshooting, and so on.”

Simply being able to avoid these difficulties is reward enough for Ondis, which is pleased with its decision to use Solegy’s hosted and managed platform. Solegy handles the constant monitoring, ongoing testing of new applications and software, and is always looking for an opportunity to introduce new, value added products and features.

Ondis uses Solegy’s SOHO Broadband solution, which enables advanced broadband VoIP solutions to be deployed quickly and easily. Solegy provides Ondis with broadband telephone services over an IP network in a hosted environment, so Ondis can dedicate its resources to other projects. Solegy’s softswitches are located in teleco hubs that can connect directly to major IP backbone providers. Solegy’s solution converts existing broadband connections into an access network for residential and business telephony services all over the globe.

To complement the telephony solution, Ondis is using Solegy’s Web Services to power its customer portals. Through the WS engine, Ondis provides its clients a comprehensive portal that allows for the management of their businesses and products, including customer account information. Through the WS, Solegy enables Ondis to customize the Web applications necessary to meet its customers’ needs, which can all be done quickly and easily through an application programming interface (API).

Why Solegy?
One of the reasons why Ondis finds Solegy one of the best solutions available is because of the pricing plan. Ondis offers its products with no setup fee and found, through Solegy, a platform that was compatible with this economic model. Ondis pays per minute used, instead of a base rate with minutes added on top, and did not have to pay any set-up fees. “We don’t have to pay per brand or per carrier,” Kattan said. “That means a lot to us, with more than 50 brands on the platform and ten carriers in Latin America, Europe, Asia, Africa and the US.” Solegy's CEO, Eric Hernaez, believes that IMS is the first technology capable of bridging the gap between existing telecom services and to the next generation of IP-based networks.

Ondis also feels comfortable relying on Solegy because of the attentive service Solegy provides regularly, including being treated as a partner. With offices in New York, San Jose, Toronto, and Manila, Solegy is able to provide support at all hours.

“Solegy is always there for us,” explained Kattan. “We can make one call and immediately get on the phone with our account engineer who understands both the industry demands and our needs.”

What the Future Holds
Initially, Solegy was contracted to assist Ondis with a platform to handle prepaid calling minutes and plans. From there, the Solegy platform and Ondis service evolved to localizing international calling minutes. Currently, the two are working together to position Ondis as a calling card platform provider based on ServicePDQ platform.

With the Solegy team constantly testing and creating new services and applications, Ondis is looking forward to what the future holds. With the industry already focused on emerging technologies, such as IMS and IPTV (News - Alert), Solegy is already ahead of the curve. CEO, Eric Hernaez, believes that IMS is the first technology capable of bridging the gap between existing telecom services and to the next generation of IP-based networks. Solegy has been running IMS applications for over seven years and is constantly testing and integrating new technologies to strengthen its value proposition.

“Working with Solegy, who can handle all the technical aspects of the platform, while providing us with a turnkey platform so that we may concentrate our time and resources in selling and servicing our clients, is priceless,” says Kattan. Indeed, it has been three years since the inception of this relationship. During that span, Ondis has conducted, and will continue to conduct, semi-annual research to ensure it is using the best solution for its evolving needs. Each time, Ondis sticks with Solegy.

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