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The Green Side of Video Conferencing
Green Technology Featured Articles
August 21, 2007

The Green Side of Video Conferencing

By Stefania Viscusi
Assignment Desk Editor

In today's world, everyone is under tremendous pressure to take responsibility for the environment by improving on their own carbon footprint. Thanks to years of not properly caring of the environment, climate change, global warming, pollution and other problems threaten the lives.  

 
For this reason, green initiatives are sprouting up all over. In the technology space, 'green technology' focuses on solutions that help reduce environmental impacts.
 
One area of technology that has been green since its early days is video conferencing. Because video conferencing makes it possible to communicate with contacts from different locations without having to physically travel, the amount of carbon (Co2) emissions from cars, planes and other modes of transportation are dramatically reduced.
 
SightSpeed (News - Alert), Inc., a provider of desktop video conferencing solutions, recognizes the importance of this technology and the responsibility of their own company's operations and for this reason utilizes the power of their own offering to reduce environmental impacts and the carbon footprint of all company employees.
 
As Peter D. Csathy, SightSpeed's CEO noted in a blog post on the topic of green video conferencing, "I am proud to say that SightSpeed Inc. as a company also eats its own dog food when it comes to living the ‘green’ commitment. For as long as I can remember, our entire team has been required to be physically in the office only two days per week—on Tuesdays and Thursdays. On other days, our entire team is permitted to work from home."
 
Each employee’s email signature is embedded with a "Call Me on SightSpeed" button for immediate, effective face-to-face communication. SightSpeed employees also use video mail messaging for continued personal communications even when a real-time conversation is not possible.
 
Over 220 million average American workers waste over 100 hours each year commuting. By simply using the company’s own technology, SightSpeed removes thousands of its own employees commute hours per year, all in the effort to become a 'greener' business.
 
Interestingly, what’s not sacrificed in the process is the must-have face-time that makes each work environment dynamic. SightSpeed employees self-indicate better collaboration, improved productivity levels and better morale.
 
Each and every business can do their part. SightSpeed offers it’s video conferencing services to businesses for less than $20 per month—or the price of gas for less than a week’s worth of average commutes of (average commute length of 16 miles). SightSpeed is available for free download trial at the company’s site: www.sightspeed.com
 
 
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Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.
 


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