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Green Technology World


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May 01, 2008
New Green Technology Publication to Connect Businesses Around the Globe
By Michael Dinan,
TMCnet Editor

A venerable computer magazine announced today that it’s releasing a new online publication covering green technology, an increasingly popular concept that still divides some businesses from pure conservationists.


 
An annual subscription to Computer Review’s Environment and Green Technology Market Review costs $245, the Gloucester, Massachusetts-based company said.
 
Interest in the environment spurred the new magazine’s creation, according to Computer Review Publisher George Luhowy.
 
“The reason we’re covering the environment is because it’s a very important topic, and green technology, whether it deals with wind or solar power, is something that companies are looking at for solutions every day,” Luhowy told TMCNet. “It’s a very important topic.”
 
In general, green technology is the application of environmental sciences conserve the natural environment and resources, and to reduce the negative impacts of human involvement through sustainable development.
 
Some have criticized that concept, saying the term ‘green technology’ is an oxymoron belies a truth about all technologies. Namely, technology exploits the natural environment through extracting resources.
 
Yet the concept has grown more and more popular in the world of telecommunications. Yesterday, for example, a Calabasas, California-based company unveiled a new system to test power consumption. Spurred by findings that executives increasingly want information technology suppliers who are more efficient with materials and energy, Ixia (News - Alert) announced at Interop that it developed an effective way to measure how much power a company’s network is using.
 
Computer Review’s new magazine will cover timely topics such as carbon emission trading and the Kyoto Protocol, whose objective is to reduce the greenhouse gases that cause climate change, Luhoway said.
 
The publication also will serve as a networking site for individuals and businesses that deal with green technology, Luhoway said, by collecting information from 758 companies from 36 countries around the world. That information will include news releases from the companies, their addresses, contact information and lists of executives, he said.
 
“We will have announcements of executive changes, mergers and acquisitions, and subscribers will be able to get that information in a very short period of time,” Luhoway said.
 
Michael Dinan is a TMCNet Editor. To read more of his articles, please visit his columnist page.

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