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April 14, 2008
The Green in Green Technology Really Does Mean Money
By Nathesh,
TMCnet Contributing Editor

Enterprises have realized that going green not only makes them eco (News - Alert)-friendly by reducing carbon footprints and embracing power savings, but it also has the a major advantage of saving more money with common sense and emerging technologies that make effective use of existing resources.


 
Every speaker during the green session of the recent Storage Networking World conference emphasized on the advent of Green IT in one form or the other. It is only new for teams that are using this green tech for their first time.
 
The challenge for IT is to take the lead on green business, incorporating both simple and technical best practices for cutting power and cooling costs and attaining efficiency in managing what’s becoming a sprawling storage environment.
 
Green IT, if set up properly by an enterprise, will reap huge benefits for them. One expert pointed that a company could gain 50 percent in cost reductions and also its stature as a better managed organization will also rise.
 
“It’s all about energy, power, and pooling resources,” said SW Worth, senior standards program manager at Microsoft (News - Alert). “It’s not about focusing on the environmental aspect of green IT, but the financial and operational aspects.”
 
Leaders in storage also noted that companies outside the IT territory should also be brought into this Green trend and taught how green tech can help drive efficiency and save storage costs.
 
 “Storage guys have to talk with the data guys and the guy who pays the storage bill and the guy who runs the facilities for the company. Green isn’t just about power and cooling,” Worth said. “IT must get involved with facilities. They must also start talking with their power providers and investigate discounts.”
 
“Whether it’s storage or some other technology mandate, it’s all about doing more with less,” explained John Sloan, senior research analyst of Info-tech Research Group, insisting that green technology should be not seen as an environmental advantage only, but as a cost factor in hardware and power and cooling costs.
 
Right now, about 47 percent of enterprises that have some form of green budgeting are doing server consolidation and virtualization, according to Info-tech. About 38 percent of enterprises with no green budget are still doing consolidation and virtualization. Overall, 40 percent are doing consolidation, regardless of strategic orientation toward green spending.
 
“Optimizing storage can bring savings in capital expenses as well as power consumption, and just consolidation can bring benefits, said Sloan.
 
He added that consolidation and virtualization projects can result in cost savings up to 70% in some cases, because less equipment running necessarily means less energy consumption.
 
“It is all about doing more with less. Green is good for business”, he added.
 
Nathesh is a contributing editor for TMCnet. To read more of Nathesh’s articles, please visit his columnist page.
 
For all the latest enterprise IP communications, unified communications, and contact center news, please click here.

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