Global conferencing leader InterCall (News - Alert), a subsidiary of West Corporation, is doing all it can to get organizations of all types and sizes -- from SMBs to enterprises to government agencies to not-for-profits -- to jump on the “green” bandwagon. And why not, since the company’s high quality business conferencing services enable workers to communicate and collaborate “in person,” without having to travel in emissions-spewing vehicles?

In keeping with this mission, the company announced today that it is now a Platinum sponsor of Climate Action, a joint development of Sustainable Development International and the United Nations Environment Program (UNEP) which promotes environmentally-responsible business practices. Together, InterCall and Climate Action are working on a joint campaign to raise awareness about environmentally friendly best practices. The campaign will include a new book, Web site and marketing program designed to educate businesses, governments and non-profits on what they can do to reduce their carbon footprint and hence reduce their impact on climate change.

"InterCall is proud to support an organization that will be a powerful agent for change in the Green movement," said Carolyn Campbell, Senior Director of Marketing for InterCall, in a press release. "While InterCall has already launched its own environmental-awareness initiative, GreenConferencing.com, through the power of this partnership we will have a much stronger voice in helping businesses realize the carbon savings they can achieve through conferencing and collaboration services."

Through this joint effort, InterCall and Climate Action will build awareness about new technologies and practical initiatives which will help companies and governments be more environmentally responsible. Articles for the book and Web site will be authored by experts from organizations operating in both the public and private sectors. These features will help raise awareness of the latest market trends, environmental threats and opportunities in response to climate change.

Climate Action includes “six influential organizations concerned with the successful mitigation of climate change:” UNEP, Ceres and its Investor Network on Climate Risk, The Carbon Trust, FTSE4Good and the Pew (News - Alert) Center on Global Climate Change.

InterCall announced the launch of GreenConferencing.com just last month. The Web site offers tools such as a green calculator which helps calculate the carbon emission from a particular business trip – plus it gives ways and means of how to reduce business travel.

Robert Wise, vice president of marketing and strategic business development at InterCall, said in a press release, “Helping to save the Earth has grown from more than a fad to the point where it's becoming a part of what every business should take a role in. Business people can participate in ways large and small.”

Wise further added, “A simple way to reduce the carbon footprint is by conferencing instead of traveling to a business meeting. But while this one act can make a big difference, there are ways to make conferencing and everyday business friendlier to the environment. Whatever workers are doing, Greenconferencing.com will help them make it the greenest it can be.”

For more information about Climate Action visit www.climateactionprogramme.org.

For more information about InterCall visit www.intercall.com.

---------

Patrick Barnard is Assignment Editor for TMCnet and Associate Editor for Customer Interaction Solutions magazine. To see more of his articles, please visit Patrick Barnard’s columnist page.

Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users.

Today’s featured White Paper (News - Alert) is titled VoIP Doesn’t Require Any Phone Equipment Investment, brought to you by Accessline.