HSBC Deploys Nortel's Unified Communications Solution

By Jessica Kostek, TMCnet Channel Editor

HSBC, a banking and financial service organization based in the UK, has selected Nortel’s (News - Alert) unified communications solution for its global pilot within the London headquarters.

Joel Hackney (News - Alert), president enterprise solutions at Nortel said, "HSBC's global deployment of unified communications is designed to provide competitive differentiation by enhancing existing methods of communication and preserving existing investment.”

The solution aims to support HSBC's global collaboration, increasing the speed and efficiency of the bank's business; initially for some 1,000 executive staff in London and thereafter extending out to more than 50,000 users across HSBC's global operating areas in North America, Europe and Latin America.

"The advantage of unified communications,” Hackney said, “is that it embeds instant communications into the familiar desktop environment. For HSBC, its real power is that it enables communications to be fully integrated into HSBC's business processes driving enhanced order and efficiency."

Nortel, delivering communications capabilities that make the promise of Business Made Simple a reality for their customers uses next-generation technologies, for both service provider and enterprise networks, and also support multimedia and business-critical applications. Nortel's technologies are designed promote efficiency, speed and performance by simplifying networks and connecting people to the information they need, when they need it. Nortel does business in more than 150 countries around the world.

Richard Tworek, general manager of SOA at Nortel added, "Because the HSBC unified communications solution enables presence capabilities, users can see immediately if a person they need to contact is available and be able to click-to-call from the desktop. The solution enables these capabilities directly from business applications, so that a person can determine, for example, who provided information on a spreadsheet, find out if that person is available and be able to contact them instantly via a mouse click. The solution also determines how best to reach that person, be it via IM, telephone, videoconference or email."

Nortel will use the existing HSBC enhance the business and support processes with dial-by-name, click to video, click to conference and other functionality accessible from desktops, laptops, Blackberry devices and mobile phones.

"It's increasingly important to be able to use the skills and talents of a corporation's worldwide management team as a single, united resource," said Tim Cureton, group head of telecommunications, HSBC. "Our unified communications solution is aimed at joining-up the decision-makers within our company globally and placing the control and convenience of their personalized communications environment in their hands. Orientating voice, video and text communications around the user - and not as it was with the user around the technology - is key to operating as one HSBC and increasing our competitive advantage on a transnational scale. By working with Nortel we've been able to start realizing our goal of an integrated single executive communications infrastructure."

Jessica Kostek is a channel editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Jessica’s articles, please visit her columnist page.

Edited by Jessica Kostek

(source: http://hdvoice.tmcnet.com/topics/unified-communications/articles/41864-hsbc-deploys-nortels-unified-communications-solution.htm)

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