Subject:::Changing the Game - TMCnet's TechToday
If you have trouble viewing this email, click here to view online.
TMCnet's TechToday eNewsletter
 
 

Changing the Game: Marketing for the New Family Game Night


For decades, weekends have been dedicated to family time – from family game night on Friday to all day dinner at Grandma's on Sunday – weekends are for family. However, today's family game night has evolved from board games and cards to digital games.

Why You Need to Know: Games – specifically digital games – have become a prominent part of our daily lives. But there is a changing social dynamic of the digital gaming experience that is presenting an interesting and new opportunity for both the gaming industry and brand marketers.


 

Equinix Buys Verizon Data Centers

Many of the telcos charged into the data center space in recent years to compete with AWS are now retreating. AT&T last year sold some of its assets on this front to IBM. Just last month CenturyLink, which dropped $2.5 billion on Savvis a few years ago, announced it would be selling its data center and colocation business to a group of funds for $2 billion.

Why You Need to Know: Verizon, which invested in $1.4 billion Terremark in 2011, this week announced plans to sell its data centers to Equinix for $3.6 billion; that deal is expected to close by the middle of next year.
 
 

Marketers May Motivate Purchase, But That's Just the Beginning

Today's digital age has introduced a wealth of technology and innovation which is impacting how we live. An area seeing a major shift is e-commerce and online retail. Digital marketing is the new black, and puts customers a click away from the next sale item.

Why You Need to Know: Sale are great, but what happens when your package is delivered late or you receive the wrong item? Find out here.
 
 

Emerson Network Power Rebrands as Vertiv, Appoints New CEO

According to a recent announcement, the business formerly known as Emerson Network Power has appointed Rob Johnson as its new CEO and officially commenced a campaign to rebrand the standalone company as Vertiv.

Why You Need to Know: Platinum Equity acquired the business today from Emerson in a transaction valued in excess of $4 billion. Emerson also retained a minority interest in the company.
 
 

Scality & The One RING to Rule Your Storage Needs

Years back, there was a Petabyte club at NetApp because there were only a handful of firms with that level of storage, but now that number is much higher. Aside from new network challenges, storage proves a major hurdle – the numbers add up rather quickly – requiring a flexible yet secure storage solution set to meet this demand today and adapt to tomorrow.

Why You Need to Know: Because the RING is software defined, you can grow your capacity only when you need to, making storage so much more cost effective. And, recently the RING received some enhancements, which include encryption at rest, support of Secure Sockets Layer (SSL) and Transport Layer Security (TLS) as well as tighter access controls to limit what users can see.
 
 

 
This email was distributed by: Technology Marketing Corporation, 35 Nutmeg Drive Suite 340, Trumbull, Connecticut 06611 As a valued reader or attendee of TMC's publications and events, you will occasionally receive carefully-screened offers and free product information via email. If you no longer wish to receive this type of email, please go to http://www.tmcnet.com/enews/subs.aspx?eml=[[email]] to adjust your preferences.