Subject:::Twitter Attempts to Rebrand - TMCnet's TechToday
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Twitter Attempts to Rebrand with New Campaign


We all know someone who just doesn't get Twitter. For me, it's my aunt who likes to make jokes about sending out "twits" into the "twitterverse" on that "tweeter app." If you fall into the category of people who don't understand Twitter, don't worry, you're not alone. Tons of people around the globe have heard the platform's name regularly, but question what the point is.

Why You Need to Know: Twitter has attempted to explain its purpose in the past with TV commercials, along with a variety of other methods, but nothing has seemed to click. To remedy this confusion and Twitter's overall image, the team behind the platform has come out with a new marketing campaign.


 

Ericsson CEO Leaves the Company

The move from hardware- to software-based networking solutions, along with the fact that our still recovering economy has kept many businesses cautious in terms of new investments, has been a significant one-two punch for traditional telecommunications equipment companies like Ericsson.

Why You Need to Know: It is amidst this setting that the networking supplier Ericsson yesterday announced that long-time CEO Hans Vestberg has left the company as president, CEO and board member.
 
 

Cyber Security: Method or Madness?

Cyber security used to be straightforward. You set up a firewall, installed antivirus, added a SIEM, and you were pretty much protected. Now, security teams face far more sophisticated and frequent attacks, cybercrime as a business, and intense media and public scrutiny.

Why You Need to Know:It does not make sense to get better at doing more of what already isn't working.
 
 

Windows 10 Free Upgrade Ends This Week: Rethinking Microsoft's OS

At the end of the week the free upgrade window for Windows 10 closes. This has been an interesting experience because Windows 10 for the most part stepped in and corrected a series of mistakes Microsoft had been repetitively making since Windows 95.

Why You Need to Know: Next week, with the release of the Windows 10 Anniversary Edition a new page gets turned and I think you'll find that by the end of the year if your relationship and opinion of Microsoft hasn't changed for the better already, it will have changed if you are using Windows.
 
 

Kandy Unwraps Video Communications

APIs are nothing new, but today are garnering attention because everything in communications today revolves around talking to another service, platform or device. Two firms enabling this next generation of communications solutions are Dialogic and Genband, and the duo joined forces in the most recent CommsDevZone Podcast.

Why You Need to Know: Dr. Natasha Tamaska, VP Head of Cloud Strategy at Genband, joined Senior Director of Product Marketing at Dialogic Alan Percy to discuss video in communications, how they fit moving forward and a few use cases we can expect in the not too distant future.
 
 

 
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