| |
 |
|
Businesses across all industries struggle when deciding where to spend marketing dollars. With so many emerging content formats and new channels to consider, it is no wonder it's tough to determine the best approach for reaching target consumers and achieving business goals.
 Why You Need to Know: Companies of all sizes are investing money in digital activities and social marketing plans. But is this necessary for all businesses? Absolutely not! There are plenty of ways companies can enhance their marketing strategy without increasing their budget - I promise! |
 |
 |
|
Oftentimes, people who want to go to therapy talk with someone about their mental health or just don't go for a variety of reasons. Some may be afraid that people will judge them for going to a therapist, others don't have enough time, many think it's too expensive, and the list of barriers goes on.
Why You Need to Know: Talkspace, a provider of online therapy services, addresses this issue that many people face by connecting patients with licensed therapists. Talkspace took this innovative idea a step further today when it announced that the Agora Video for Telemedicine cloud service has been selected for its Unlimited Messaging Therapy and LiveTalk Online Therapy programs. |
| |
 |
|
There are certain words we all associate with the Olympics such as Rio, medal, gold, summer, games and 2016, to name a few. In fact, it would be downright bizarre to see advertisements for athletes participating in the Olympics not including these words.
Why You Need to Know: Thanks to the new Rule 40 guidelines, those are exactly the types of advertisements we'll be seeing this summer. |
| |
 |
|
In short, what the customers want, ultimately is what they get. Such a push, despite the fact that both software-defined networking (SDN) and network functions virtualization (NFV) technologies are increasingly based on open source code and there is substantial vendor cooperation, is now underway.
Why You Need to Know: An illustration of the desire of major service providers to assure that both SDN and NFV stay the course of real interoperability is the announcement from AT&T and Orange that they have signed an agreement to collaborate on open source SDN and NFV standardization initiatives. |
| |
 |
|
It's been a crazy few years for Lifesize, but the company's founder and CEO, Craig Malloy, is today happy to report that the recently reorganized and once again independent business has had a lot of success in the last year and seems to be on the right track.
Why You Need to Know: The fact that Lifesize can deliver a high quality and highly integrated solution with cloud-based meeting services and its affordable and easy to implement cameras; that its solutions are integrated with Skype for Business; and that it's already seeing great traction with these solutions, position it well to compete with Cisco and Polycom in a market that's valued at $9 billion globally. |
| |
|
|
|
