Subject:::IBM Watson Powers Self-Driving Vehicle in Key Test Markets - TMCnet's TechToday
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IBM Watson Powers Self-Driving Vehicle in Key Test Markets


Autonomous cars are cruising ever closer to on-road operations. With approval for three new testbeds in Washington D.C., Las Vegas and Miami-Dade County, IBM Watson and Local Motors, a vehicle technology integrator, have introduced a self-driving vehicle that integrate the advanced cognitive computing capabilities of IBM's Watson supercomputer.

Why You Need to Know: The vehicle, dubbed 'Olli,' was unveiled during the Grand Opening of a new Local Motors facility in National Harbor, MD, and transported Local Motors CEO and co-founder John B. Rogers, Jr. and vehicle designer Edgar Sarmiento from the Local Motors co-creation community to the new facility. The electric vehicle can carry up to 12 people and is powered by the brain of IBM Watson IoT for Automotive, which is used to improve the passenger experience and allow natural interaction with the vehicle.


 

Securing the Modern Enterprise

With graduation season coming to a close, many companies are welcoming the latest class of college graduates or are preparing to do so in the Fall. While these newcomers are a welcomed addition to any organization, many of them will be bringing much more than their skills and experience to the workplace; they will be bringing a low level of cybersecurity awareness.

Why You Need to Know: From reusing passwords across multiple platforms, to accessing public Wi-Fi networks without due care to leaving their work laptop in an Uber or an airport, these new entry-level hires can lead to your company's information being compromised.
 
 

Ad-versarial Relationships: Ad Revenue and Ad Blocking

According to Mary Meekers' latest Internet Trend report, Mobile Advertising has a $21 Billion gap in revenue when looking at consumer time spent and the ad spend.

Why You Need to Know: My own experience bears witness to this, as I keep seeing the same ads over and over again on my mobile device. It's clear that the level of sophistication being applied to knowing the consumer is sad.
 
 

Making the Most of Your Small Business Marketing Budget

When it comes to your small business's marketing efforts, it is important to ensure that whatever you're spending your money on is worthwhile.

Why You Need to Know: Marketing should promote your business's brand, products and services, without being a detriment to your business's finances. It is important to consistently evaluate your small business's marketing budget, so that you're not over or under spending.
 
 

Too Many Hats, Not Enough Heads

Every IT professional knows the drill: What was meant to be a productive day spent preventing problems and updating neglected servers with security patches, quickly gets derailed with one-off questions and requests. The reality of many IT teams is that there's simply too much work, too little budget and too few hours to accomplish everything that needs to be done.

Why You Need to Know: The issue of too many tasks and not enough resources is an increasingly common challenge in the IT world. In this scenario, the goal is to implement systems and processes that allow IT's current troubleshooters and specialists to use their same skills, but at scale.
 
 

 
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