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Who sells communications products and services? A couple of years ago it was very easy to answer this question: just point to telecoms, specialized vendors and the network of their distributors. Now it gets increasingly complicated since more and more companies with different profiles start competing for the same market share.
Why You Need to Know: In the future the answer will become: almost everyone! It doesn't mean that everyone will deliver such products and services. In spite of open standards and Open Source components, communications technology is growing in complexity and communications services require a myriad of specialist skills. Not everyone though can produce and maintain them, especially business communications with its strict requirements and high expectations.
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Pong, Asteroids, Missile Command… IoT? You bet your sweet Q*bert that the IoT is the newest venture by the company that taught the world to love gaming and break controllers.
Why You Need to Know: Atari has partnered with SIGFOX, a provider of dedicated IoT connectivity, to develop a line of new connected devices. The goal is to bring together Atari's brand and creative services and SIGFOX's solution to cover a wide range of new Atari products. |
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I've found my fascination with philosophers has come in handy as a mobile entrepreneur. The way they discuss the universality of the lover's experience, I realized, could be applied to all relationships -- in business, in school, and, especially, the customer/vendor relationship.
Why You Need to Know: In our ever-connected universe, "personalization" seems to be marketing's newest buzzword, and mobile is rapidly becoming the user's preferred channel - and companies are slowly catching on. |
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While ransomware is an epidemic in the PC world, we see an entirely different trend in the mobile world where ransomware targets Android devices almost exclusively.
Why You Need to Know: Among Android ransomware, we can identify three significantly different families, each with a different way of working. |
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When a third party touts your brand message, it'll hit home with your key targets a lot sooner than anything you say. Sorry, but that's the cold, hard truth. Most audiences are inured to the slick promotional brand avowals they've heard in company-sponsored ads and other promotions most of their lives.
Why You Need to Know: Use customer testimonials when you invoke your brand story as part of your core marketing strategy. First of all, storytelling is a powerful technique for building relationships; it has sufficed throughout history to bind people together through shared experiences. |
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