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Apple's 13 percent sales decline and subsequent stock price drop this week has lead to the usual crazy talk about how to fix the company. Vivek Wadhwa has suggested the radical move of Apple buying Tesla and installing Elon Musk as the visionary white knight to save the company.
 Why You Need to Know: I've never been a big fan boy and have long noted the long slowdown in innovations coming out of the company, but Apple doesn't need such a radical fix and I doubt Musk would be interested. Besides, there's a better M&A fit than Tesla. |
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As an end-user, few things are more frustrating than a poorly designed mobile or native app. Whether you choose to develop a mobile Web, native, or hybrid app, the quest to design, sell, and be functional require more than just a great idea.
Why You Need to Know: As is true with most technology selections, there's no one-size-fits-all answer when it comes to app development, but there are best practices, and Dialogic offered up some sage advice in its recent webinar, "Application Development – Top 10 Best Practices." |
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The Amazon Echo, not the Apple Watch, became the last iPod-like product largely because of a far more accessible price point, a more compelling name, and a far stronger interoperability argument. In fact, I could argue the Echo, which likely had a bunch of ex-Apple folks working on it, is closer to something Steve Jobs would have supported.
Why You Need to Know: But what is coming after the Echo and all its siblings? It could be the rumored next generation Apple Watch or something very different. |
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In the dizzyingly fickle and fast-paced world of social media, it's becoming increasingly difficult for organizations to separate value and expertise from the fakers and the cheaters. Companies need a clear game plan to navigate this complicated and crowded world while retaining brand integrity and credibility.
Why You Need to Know: A recent Expertcity whitepaper offers some guidelines to organizations regarding the impact and effectiveness of social reach, expertise, credibility and trust. |
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As technologies evolve, consumers continue to drive brands to explore new communication channels, while at the same time, brands are, for the most part, eager to provide more opportunities and options for consumer interaction.
Why You Need to Know: In the past, marketing strategy dominated communication channels for the sole purpose of creating and generating content focused on engagement. Today, we are seeing a conscious effort to use new communication technologies to respond to consumer questions and address their needs. |
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