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September 14, 2011
September 14, 2011

GENBAND Powers SwitchPoint's Queuing Application

By Anuradha Shukla, TMCnet Contributor

GENBAND (News - Alert) has announced a breakthrough mobile phone application for restaurant and hospitality industry created during “GENBAND Developer Challenge.”

The new SwitchPoint’s queuing application is powered by GENBAND’s A2 Communications Application Server and delivers flexibility and insight into reservations and wait times.

GENBAND’s A2 carrier customers will now be able to access SwitchPoint’s innovative Queuing Alert application.

GENBAND organized the contest to recognize the top app developers from across several strategic categories, and expand third party applications powered by the GENBAND A2 Communications Application Server.

“We are thrilled to have been recognized by GENBAND for innovation in the mobile enterprise application market,” said Manish Jha, vice president of Business Development at SwitchPoint. “This unique developer challenge was a phenomenal opportunity for our business, providing us the platform, tools and open architecture necessary to develop an IP-rich communications solution for everyday businesses and their customers. We especially appreciate the chance to have our app available to GENBAND’s global service provider customer base as we bring our practical solution to market.”

“As demand for enterprise mobile solutions grow, carriers that deploy our market-leading A2 Communications Application Server along with SwitchPoint’s productivity application will be deepening their subscriber base and providing a much needed business application to the service-oriented marketplace,” said Micaela Giuhat (News - Alert), vice president of Product Marketing at GENBAND. “We are very pleased to deliver more feature-rich content through our GENFuzion Developer Community Platform and Challenge and to add SwitchPoint’s queuing application to our GENApps showcase, where developers’ communications applications continue to gain exposure to GENBAND’s global customer base.”

Read a related article at TMCnet “GENBAND Showcases latest Solutions for Fixed, Mobile and Cable Service Providers at ITEXPO (News - Alert), Sept. 13-15.”

GENBAND is a Gold sponsor of ITEXPO West 2011. Happening now in Austin, TX, ITEXPO is the world’s premier IP communications event. Visit GENBAND in booth #607. Don’t wait. Register now.   Stay in touch with everything happening at ITEXPO… follow us on Twitter.

Anuradha Shukla is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Jennifer Russell


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