Nearly 10 trillion text and IP mobile messages will be sent in 2013, and, for the first time, IP messages will reach about 50 percent of total messages.
The study suggests text message volume will grow by about five percent on a compound annual basis until about 2016, while some executives think that it will be a big problem for many mobile service providers.
Part of the problem is declining text messaging revenue. The longer term problem is that mobile service providers will have a tough time replacing the lost messaging revenue, and voice revenue, with data plan revenue. Gross margins are one issue and absolute revenue is the other issue... Read More