Subject:::Trupanion Puts Priority on Customer Experience - CUSTOMER
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CUSTOMER
CUSTOMER : 2/08/2017 eNewsletter
 



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Trupanion provides medical insurance for your pets nationwide, and in an effort to improve its contact center operations announced its selection of Aspect Via to instantly upgrade the customer omni-channel experience. Aspect Via is the first contact center solution release from Aspect's Customer Engagement Center portfolio in the cloud, and is capable of personalizing interactions and creating a complete seamless, contextual omni-channel experience.
Workforce optimization solutions delivered as cloud-based, SaaS offerings can help companies gain the voice of the customer as a tool to help extend customer service offerings where they are needed and wanted by customers.
Marketers at ImaginBank have launched a new chatbot for Facebook messenger to aid customers.
It's no longer enough to have an FAQ page on your Web site and an antiquated interactive voice response (IVR) routing your customers' calls at the front end. Today, customers expect self-service contact center solutions to be smart, omnichannel and interactive.
The number one factor marketers should consider when evaluating an influencer is their reach. How big is their audience? Who is in it? Marketers need to consider if an influencer is worth investing in based on how many people they reach, and if those people are in their target demographic. In conjunction with reach, marketers should also consider how engaged that audience is. Are they constantly interacting with the influencer? That is usually a good indicator of success.

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