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The ultimate goal is to achieve the improve customer experience that helps set you apart from the competition. Workforce management is a great tool to help in the process, but first, focus on these four areas to get going in the right direction.
An increasing number of brands are implementing various forms of video in their marketing strategies-and for good reason. Video has become one of the most popular ways in which people consume information and entertainment.
The inside sales profession is undergoing a massive shift. Once based largely upon cold calls and email, inside selling today is largely digital, and social networking has been a great enabler. Today's inside sales rep has unrestricted access to both the Internet and professional social media networks liked LinkedIn. This has made it easier than ever to find targeted prospects and reach out. The danger lies in reaching out too much.
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Think of all the apps on your mobile phone. Which one of them are keepers, and which ones do you use once and then ignore? First, there are the one-time apps we download and use for a short time, while we're in Disneyworld, for example, at a concert and while looking for airport services. These apps don't really need to entice us to come back again and again…by their very nature, they are one-time use events.
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