Subject:::FCC Backs SoundBite over Right to Send Single Confirmation Text Message to Consumer - Communications Solutions Communications Solutions eNewsletter
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December 03, 2012

FCC Backs SoundBite over Right to Send Single Confirmation Text Message to Consumer

By Ed Silverstein, TMCnet Contributor

The FCC  has basically ruled in favor of SoundBite Communications supporting the position that organizations can send a single confirmation text message in response to a request by consumers to not get additional messages.

“The ruling clarifies that sending a single opt-out confirmation after a consumer opts out of receiving text messages from a company does not violate the Telephone Consumer Protection Act (TCPA),” SoundBite said in a statement in response to the ruling. “Sound public policy was clearly a guiding principle in removing the ambiguity around sending consumers confirmatory opt-out text messages.”

Both consumers and businesses will benefit because consumers are kept informed and companies “have complete clarity on how to handle consumer opt-outs,” the company claims... Read More

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