May 17, 2010
Punch Communication Reveals the Importance of Social Media in Digital MarketingBy Rajani Baburajan, TMCnet Contributor Marketing through social media is becoming popular today. Success in digital marketing is increasingly depending on a rounded dedication to social media activity, according to Punch Communications , a public relations search, and social media agency. Businesses now use social networking sites as a way of engaging with the end consumer. A half-hearted attempt at digital marketing is of no use to a brand that is attempting to create an online presence, Punch finds. As a traditional PR company, Punch now offers a variety of services ranging from Social Media to Digital PR. The team has a successful history of online media campaigns as it knows that tackling the social media world with full force is the best way to reap the results. Punch team members have a clear understanding of the social media world. Each of them has their own Facebook (News - Alert), Twitter and LinkedIn accounts that they regularly update. The social media accounts of Punch team members are integrated into Punch's Web site, which enables clients to see updates, and indeed connect to the Web site, which creates new business opportunities, the company said. These commitments make all the changes in digital marketing. "It is important for businesses to understand that sticking a toe in to test the waters will get you nowhere, fully committing to any social activity is the key to a successful online media campaign." Pete Goold, managing director of Punch Communications, commented. According to company officials, "it's becoming more important than ever for brands to have an online presence, and the quickest and most efficient way to establish and maintain this is by fully committing to social media activity." If a brand name is mentioned during a conversation on a social networking site, it is a prime opportunity for the brand to market itself by creating hype and brand awareness, the agency said. "Although full-scale social media campaigns can be a costly investment, the long-term benefits are well and truly worth it; brands who simply dabble in social media activity could be missing out on important PR opportunities," Goold added. Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page . Edited by Marisa Torrieri |