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Unified Communications: January 20, 2010 eNewsletter
January 20, 2010

Beyond Panels, BroadSoft's ITEXPO Involvement Extends to StartupCamp Telephony

By Kelly McGuire, TMCnet Editor

While I briefly mentioned BroadSoft’s involvement in TMC’s (News - Alert) ITEXPO East in Miami currently being held at the Miami Beach Convention Center in South Beach, I want to broaden my take on one of the leading VoIP applications providers impact it is currently having here at the show.

Today, the company discussed two very hot topics in today’s telecommunication environment: how enterprises can benefit from an integrated communications solution and how companies can leverage productivity tools available through IP technology. 

Vice President of Marketing at BroadSoft (News - Alert), Leslie Ferry, said in a recent release that the company is committed to providing service providers with innovative IP-powered communications services.

TMC’s CEO Rich Tehrani (News - Alert) said that, as a respected industry leader, BroadSoft will being a value of opportunity and information to all attendees of either session. 

In the first session, “The Evolution of Enterprise Telecommunications,” BroadSoft’s Director of Product Management, Paul Adams, focused on what enterprises and their coinciding service providers should expect in terms of service in the near and distant future. 

And, with recent trends such as the growing necessity of mobility for employees in all facets of their jobs and, concurrently, their lives, the session lended itself to companies looking to integrate voice services with cloud-based applications. 

“BroadSoft will outline how enterprises can increase efficiency and service providers can enhance the value of their service offerings by adopting these technologies,” company officials said. 

That being said, the second session, “What does IP Communications Enable in the Contact Center?” focused on the intricate details and benefits of how an IP communications deployed with a contact system can improve the quality of service offered by agents to its customers. 

In addition to BroadSoft’s extensive panel involvement, the company has also participated in the ITEXPO (News - Alert) Voice App Contest. 

Partnering with the organizers of the StartupCamp Telephony and The Cloud Communications Summit, TMC is hosting the event’s inaugural voice application contest to unite communication mashups from a variety of voice developer industries and communities. 

And, with BroadSoft’s extensive and historically portfolio of open development platforms and Web service APIs, it was a no brainer that the provider was invited to introduce some of its third-party applications from its Xtended Developer Program during The Cloud Communications Summit today.

“BroadSoft was among the first companies in the VoIP industry to open its platform to third-party application development and, through our Xtended program, has been a driving force in promoting openness in the service provider community,” Ferry said. “Being asked to participate in the ITEXPO Voice App Contest acknowledges our achievements in moving the market forward in this area during the last two years.”

Kelly McGuire is a TMCnet Web editor, covering CRM and workforce technologies, and anchor of its daily TMC Newsroom video broadcast. Kelly also writes about eco-friendly "green" technologies and smart grids, compiling TMCnet's weekly e-Newsletters on those topics, as well as the cable industry. To read more of Kelly's articles, please visit her columnist page.

Edited by Kelly McGuire


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