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Unified Communications: September 24, 2008 eNewsletter
September 24, 2008

T-Mobile Unveils G1 Phone for Mobile Access of Web Sites

By Anamika Singh, TMCnet Contributing Editor

The release of the T-Mobile G1, phones manufactured by HTC (News - Alert), which uses Google’s Android technology, underscores the need for companies to prepare their Web sites for effective handheld viewing, according to a study.

Chuck Sacco, a business leader in mobile application development and CEO and co-founder of, a mobile technology company that provides organizations with easy-to-use tools to create mobile-tailored Web sites, stated “G1 represents another step toward complete Web access for people on the go.”
He also added, “What we’ve seen with the BlackBerry (News - Alert) and the iPhone is a shift away from cell phones to smart phones and the G1 is going to further spur that shift. With Google’s Android technology also available to other cell phone manufacturers who want to develop smart phones, we anticipate a spike in the number of people using handhelds for the kind of online information they used to access while tethered to the home or office computer.”
Businesses have to find out the accessibility of their Web site to handheld users. A study by M:Metrics (News - Alert) in March 18, 2008 shows, 85 percent of iPhone users access the Web and are 10 times more likely to search the mobile Web than mobile phone users. According to mobile technology experts , release of Google’s (News - Alert) Android by HTC with T-Mobile indicates growth in the trend.
“Companies spend a lot of resources on intricate Web sites that simply don’t translate to the small screen,” explained Jon Cooper, CMO of and with experience in online technology and interactive marketing. He continued. “With the market transitioning toward smart phones, businesses are missing an important opportunity if they don’t create streamlined versions of their sites that are both accessible to handheld phones and provide information that people on-the-go actually need. Someone looking for lunch isn’t going to care about the history of your restaurant–they need timely information such as where you are and how to get there, what’s on your menu and what’s on special. You should make that information accessible on their phone to maximize your marketing opportunities.” 
T-Mobile (News - Alert) will release the G1 in October and will launch its Everywhereigo online brand, for businesses to have mobile oriented Web pages that can be accessed on cell phones to coordinate with customers wherever they go with group SMS and mobile tags.
PhindMe is provides mobile customer interaction and mobile consumer information solutions.

Anamika Singh is a contributing editor for TMCnet. To read more of Anamika's articles, please visit her columnist page.

Edited by Tim Gray


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