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Speech Technologies: October 12, 2010 eNewsletter
October 12, 2010

Nuance Selects Ventrica to Provide Marketing Services for Products

By Madhubanti Rudra, TMCnet Contributor

Nuance (News - Alert), a provider of speech recognition software, selected British outsourced contact center Ventrica to provide business-to-consumer and business-to-business marketing services for its products.

Southend, U.K.-based outsourced contact center and BPO business, Ventrica offers a full range of outsourced services. Ventrica has three strong points to boast of: its reasonably priced service portfolio that can be customized according to business requirements, a pool of highly experienced staff and the latest multimedia technology, according to company officials.

Burlington, Mass.-based Nuance is a key player in the software market. A major global employer, Nuance specializes in developing speech recognition software and well-known for its PC-based, “Dragon NaturallySpeaking” software. According to Nuance, its technologies are designed to intuitively link man, machine and the global storehouse of knowledge to help companies and consumers work seamlessly and intelligently with the world.

Nuance has been in search of suitable marketing solutions to coincide with its TV campaigns. It is the professionalism and level of experience of Ventrica that turned the software major to the U.K.-based outsourcer, according to company officials.

 “We looked at a number of outsourcers, but were convinced by Ventrica’s professionalism and their expertise in both the B2C and B2B environments. The telemarketing campaign will coincide with a number of digital marketing initiatives as well as our latest ‘Stop Typing. Start Living’ TV advertising for our Dragon range, currently appearing on Sky TV,” said Nuance’s senior marketing director for EMEA, Steven Steenhaut.

Under the agreement, Ventrica will run a number of B2B lead generation campaigns both in the U.K. and France. These campaigns will be focused on generating qualified sales appointments amongst new and existing customers for a wide range of Nuance products including the Dragon software.

Under the contract, Ventrica is also going to promote the benefits of Nuance’s PDF business tools that compete against the likes of Adobe.

“We are predominantly targeting businesses who use PDF creation, conversion and editing software and can make significant annual savings by switching from Adobe to our own suite of products,” Steenhaut further explained.

Nuance recently sealed a deal with IBM (News - Alert). Under the deal, the two companies are going to use Clinical Language Understanding technology – natural language processing designed specifically for healthcare settings – that can extract clinical data like patient medical history, social issues and medications spoken freely into an electronic medical record format.

Madhubanti Rudra is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Tammy Wolf


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