October 07, 2010
SoundBite, CMC Providing Self-Service and Interactive Communications Strategies
By Nathesh, TMCnet Contributor
SoundBite Communications, a provider of on-demand, multi-channel proactive customer communications solutions and Collections Marketing Center (CMC) -- a provider of comprehensive self-service collections strategies -- are jointly helping lenders, billers and collection agencies streamline their collection process by offering self-service and interactive communications strategies.
The clients of both these companies can use the power of the combined SoundBite Engage platform and CMC FlexCollect solution to maximize their contact and collection rates, while lowering costs using interactive, multi-channel communications strategies and personalized offers.
SoundBite claimed that organizations worldwide rely on SoundBite Engage, and SoundBite’s professional services team, to design, execute and continually measure and optimize their communications strategies to generate revenue, increase customer satisfaction, and reduce operating costs. The CMC FlexCollect platform enables the industry’s most flexible workflow management controls for collections operations - whether managing customers who are interacting with agents or self-serving via the Web, IVR, e-mail or mobile text messages.
Vytas Kisielius, CEO of CMC, said that creditors in all industries are looking to increase collections without increasing cost. “SoundBite's Engage platform is a perfect complement to FlexCollect, and the integrated solution leads the market when it comes to developing intelligent, individually-tailored contact, offer and treatment strategies that improve collections results,” said Kisielius.
Matt Edmunds, vice president of financial services and collections at SoundBite Communications (News - Alert), added that CMC really understands the power of interactive, multi-channel communications as part of an effective collections strategy. Its partnership with CMC enhances each of its solutions for collections business clients, allowing it to increase collections yield at a lower cost.
By incorporating SoundBite capabilities natively, CMC FlexCollect allows clients to adopt a self-service approach to collections that makes it easy to develop, deploy, measure and optimize collections strategies without requiring IT support; intelligently adapts the communications channel, offer and treatment strategies based on individual debtor attributes and observed behavior; and reduces up-front expense through a Software-as-a-Service approach.
Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.
Edited by Tammy Wolf