September 20, 2010
Knowmark Picks Loquendo Speech Recognition for Media Monitoring Platform
By Anil Sharma, TMCnet Contributor
Loquendo, global speech technology provider and Knowmark, an Italian provider of automatic media monitoring, have signed an agreement to include Loquendo (News - Alert) ASR in Knowmark’s BAS media monitoring platform.
Officials with Loquendo said that this partnership signals the launch of a system, which is unique in the world – and able to process both speech and media content automatically and objectively, extracting keywords and identifying pieces of music, thanks to the integration of Loquendo Automatic Speech Recognition with Knowmark’s proprietary acoustic fingerprint technology.
Company officials also said that Loquendo ASR, integrated into Knowmark’s BAS platform, offers next generation multilingual speech recognition. It is speaker independent and reliably recognizes large scale vocabulary continuous speech, even in the presence of background noise.
Loquendo ASR uses various acoustic models specialized for the target application fields, and provide tools for the collection and analysis of field data. Other key features include ‘word spotting’, used within the Knowmark solution, for identifying specific speech content.
"Thanks to the integration of Loquendo ASR, we were able to further automate our platform, thus enabling us to identify all one-off marketing events, such as announcements and promotions,” said Dario Amata, founder and CEO at Knowmark.
Amata said that the company is proud that Knowmark and Loquendo, two Italian companies, have proved themselves able to compete so successfully in the advertising sector, a highly strategic market for the global economy and one which is increasingly demanding suitable methods for assessing its own effectiveness.
"The close collaboration between Knowmark and Loquendo has allowed us to realise the real potential of Loquendo ASR as well as to fully exploit its many features. In this way we have been able to guarantee a high recognition performance for this cutting edge system,” said Davide Franco (News - Alert), chairman and CEO, Loquendo.
Franco said that the company is very pleased to be sharing in Knowmark’s success, with several platforms already on the market.
In addition, Franco said this innovative solution will be of great interest and benefit to businesses and partners in a variety of sectors, such as broadcasters, investors in advertising, media centers, editors, copyright authorities, and more.
Anil Sharma is a contributing editor for TMCnet. To read more of Anil’s articles, please visit his columnist page.
Edited by Stefania Viscusi