January 28, 2011
Expect Samsung to Unleash More of What Made it No.1 in the US in 2010
By Susan J. Campbell, TMCnet Contributing Editor
Technology trends are exciting to watch and to better understand what trends may have had the biggest impact in 2010, TMCnet’s Rich Tehrani (News - Alert) asked Hanna Tong, director of Business Development, Convergence Solutions, for Samsung Telecommunications America, her opinion.
While Tong pointed to several exciting trends, one that was highlighted was the surge in popularity of mobile social networking on smartphones. Tong took part in this interview in anticipation of the upcoming ITEXPO East event. When asked about the impact of cloud computing on communications, Tong highlighted that it is significant for consumers and their content.
As for the mobile winners in 2011, Tong noted that Samsung (News - Alert) does not market itself against a single competitor or single product. When asked about the impact mobile technology will have on the tech space, Tong simply said that it is infinite. She does believe technology can change the world for the better as it helps to keep the world informed, entertained and connected. Samsung does use social media to enable customers and end users to learn about products and social networking is used internally by Tong as a collaboration tool.
Tong would rather not comment on net neutrality and believes 4G networking and the devices that are enabled on 4G will make a huge difference in the way consumers view, share and explore data. She believes her ITEXPO East session is a must-attend event simply because it is always rewarding to share and debate thoughts and ideas within the telecom community. From Samsung in 2011, we should expect to see more of what made it No. 1 in the U.S. in 2010.
Their entire conversation follows:
What was the most significant technology trend in 2010 and what impact will it have in 2011?
There were several exciting trends in 2010 for both the consumer and enterprise markets. The surge in popularity of mobile social networking on smartphones and tablets created new ways for consumers to share content and information with their families, friends, co-workers, etc. Mobile video is also showing signs of growth for consumers. A recent Nielsen report showed a three-percent increase in mobile video use in the U.S. On the enterprise front, mobile video conferencing is showing some significant potential for small businnesses, large corporations and entrepreneurs. The end consumer is tapping into mobile video chat services as well.
What impact will the continued growth of cloud computing have on the communications industry in 2011?
That is a tough question. The impact of cloud computing is tremendous for consumers and their content. In the future, I believe consumers and businesses will become more comfortable with posting both original and paid content for sharing, security and storage.
As you might expect, Samsung does not comment on its competitors or its competitors’ products. But I can say that Samsung does not market itself against a single competitor or single product. And I can say that as the number one mobile phone provider in the U.S. since the third quarter of 2008 and the No. 1 Android (News - Alert) smartphone provider in the U.S. as of 3Q 2010, Samsung should definitely be mentioned among the possible mobile winners of 2011.
What impact will mobile technology have on the tech space in 2011?
The potential of mobile technology is infinite. Consumers are getting more tech-savvy every day and the development of new technology like 4G networks, premium smartphones, mobile tablets and video chat capabilities are meeting the demand for a more advanced mobile experience.
How can technology change the world for the better?
Technology helps keep the world informed, entertained and connected. With mobile devices now adding the ability to operate with other consumer electronics, appliances and even home management, the importance of technology is constantly growing.
What impact has social media had on how you interact with your customers? How do you measure its effectiveness?
Samsung works to enable our customers, the end-consumer, to learn about new Samsung products, service upgrades and other important information through Samsung’s Twitter feed, Facebook page and the Samsung.com website.
Have you leveraged social networking as an internal collaboration tool?
Of course. I use Facebook, Twitter, LinkedIn (News - Alert) and other social networking sites to connect with co-workers and colleagues who work for the U.S. carriers. Social networking is also a great way to set up brainstorming sessions and even debate business strategy.
The FCC has recently voted to support net neutrality. Is net neutrality necessary, or will it present more challenges than it will solve?
Samsung politely declines comment on any inquiries involving net neutrality.
What will be the greatest technological development in 2011? Why?
I think 4G networking and the devices that are enabled to work on 4G will make a huge difference in the way consumers view, share and explore data, content and other complex services.
Why is your session a must-attend at ITEXPO?
It’s always rewarding to share and debate thoughts and ideas within the telecom community. I look forward to sharing this forum with some intelligent and experienced executives.
What other topics should be at the top of attendees’ lists?
The continued progress of interoperability between mobile devices and other products.
What new and exciting products/solutions can we expect to see from your company in 2011?
More of what made Samsung No. 1 in the U.S. in 2010.
Please make one surprising prediction for 2011.
I think you’ll see some top use cases develop for 4G network capabilities in 2011, including video chat and large file content sharing.
To find out more about Hanna Tong and Samsung, visit the company at ITEXPO East 2011. To be held Feb. 2-4 in Miami, ITEXPO is the world’s premier IP communications event. Tong is speaking during “The Future of Video Communications on Mobile Devices.” Don’t wait. Register now.
Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.
Edited by Tammy Wolf