September 15, 2010
VoIP Monitoring Provider Empirix Introduces Hammer xCentrix
By Anil Sharma, TMCnet Contributor
Empirix Inc., a provider of service quality assurance solutions for IP communications has introduced Hammer xCentrix, a solution offering service assurance analytics to help carriers understand the customer experience at a highly detailed level.
Officials with Empirix (News - Alert) said that with Hammer xCentrix, the company expands its industry leading monitoring portfolio to help carriers understand the customer experience not only by calls and sessions, but by individual application, providing unique insight into how their subscribers perceive the network.
Company officials also said that as a result, operators can leverage this information to better manage the customer experience as well as improve business processes across all levels of the organization, including network operations, network planning, sales and marketing, customer care and C-level executives.
According to company officials, Hammer xCentrix is a user-friendly and cost-effective analytics tool for service providers.
With a state of the art graphical user interface (GUI), Hammer xCentrix is perfect for analyzing network data as well as generating reports and dashboards that are appropriate for customer presentation and C-level consumption.
“Hammer xCentrix is an extremely powerful analytics solution that has completed our visibility of end-to-end service quality metrics all the way from customers, through our network, to our interconnected carrier partners. This information is a critical component to understanding our customers’ experience,” said Alan Creighton, CEO, Momentum Telecom, in a statement.
Hammer xCentrix provides a uniquely focused view of the customer experience by combining network quality information—obtained by network probes—with other vital information that is generally stored in various databases throughout the organization.
Franco Messori, general manager and chief strategist, service assurance at Empirix said, “Hammer xCentrix is an essential part of the Empirix X-DMA architecture which provides unparalleled visibility to the customer experience in today’s converged IP networks.”
Messori also said that operators need a sophisticated, yet simple method of understanding the changing nature of the customer experience and how they truly interact with the network.
“Our solution is also architected to pull data from an organization’s existing probe equipment, no matter the technology provider or data format, and offer the same level of industry leading analytics as we do today,” Messori said.
Anil Sharma is a contributing editor for TMCnet. To read more of Anil’s articles, please visit his columnist page.
Edited by Stefania Viscusi