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September 15, 2008
September 15, 2008

AireSpring: 2008 is the Year of SIP Trunking

By Rich Tehrani, President and Editor-in-Chief

As one of the fastest growing telecommunications carriers in the U.S., AireSpring (News - Alert) offers competitive prices and innovative services for corporate and residential customers nationwide.

 
Headquartered in Los Angeles, the company processes over 3 billion call records every year and has been voted as the Telecom Association's "Members Choice" top reseller by its peers for three consecutive years.
 
With the recent launch of “AireSpring Network Long Distance” the company offers a solution for medium to enterprise class businesses looking to leverage next generation VoIP and reduce their phone costs without replacing their existing phone equipment. AireSpring LD delivers two T1s worth of capacity over a single circuit – 48 channels – for nearly the price of a single T1.
 
I had a chance recently to ask Todd Regan, AireSpring Senior VP, Marketing about the company's achievements his thoughts on the market.
 
 
What has been your company’s biggest achievement in 2008 so far?
2008 is the year of SIP Trunking.  And AireSpring has been able to successfully position ourselves as a premier provider for SIP services.  We have also become a facilities-based carrier for many of our SIP products and can offer a level of service and flexibility that our customers needed. 

What can we expect to see for from your company for the next 12 months?
Expect to see additional enhancements to our local, long distance and high-speed data products and options which are attractive to companies trying to cut their costs without cutting their services in this difficult economy.      

How do you see the communications market evolving?
Clearly, traditional TDM is giving way to VoIP/SIP.  The carriers are slowly becoming broadband companies.  As a result, we are seeing more and more convergence of communication types which will alter the composition of market segments.  Agents and resellers will have to broaden their bases and learn more about SIP and VoIP hardware. The telecom consumer market has been underserved and over billed for the past century and the VoIP evolution strikes to the heart of this discord. Expect the rate at which change is occurring in the industry to grow exponentially as communications and media becomes uniformly mobile, converged, and globally compatible.
 
What company made the biggest contribution to communications this year?
Apple’s iPhone (News - Alert) revolutionized the mobile market in the same way that Asterisk and FreeSwitch are now revolutionizing the VoIP market and lowering the costs as the point of entry for customers.
 
How has Google changed our markets?
Google is just beginning to change our markets.  Android (News - Alert) as an open source mobile operating system could one day lower the costs associated with cellular operating structures, while at the same time creating a unified development platform and enhanced customer applications and services.  The poor man’s iPhone at worst and a revolution in Wireless at best.  But Google’s foray into mobile advertising (which could make cell phones and service free) and telecom services such as GrandCentral which give users a permanent phone number that they can use to converge their devices, will continue to push the industry toward user-centric services and features and lower and lower prices.

How about Apple (News - Alert)?
Apple as an equipment manufacturer who understands simple user interfaces better than anyone else will continue to set the standard for consumer usability.  While this has changed the industry radically in one short year, it will ultimately make everyone stronger by shifting focus back to the needs of the consumer.  Stop making the products that “You” want them to have and start making the products and services that “They” really want!
 
What mobile phone(s) do you use?
iPhone.
 
Who will win in an Apple/RIM war?
Apple has already won the mind share.  However, it will be some time until Apple can compete with RIM on total handsets owned.  Apple has locked themselves into AT&T (News - Alert) which is a cap that will keep them contained until they inevitably revise their business model and make their handsets available across carrier networks.
 
What do you think the communications market might look like in five years?
It is undergoing a major consolidation right now.  There are fewer major carriers and even the midsized carriers and resellers are under pressure. Depending on the results of the next presidential election, we could see renewed competition or further return to monopolistic practices.  But we won’t get into the politics of it here.
 
What will attendees see in your booth at ITEXPO?
SIP SIP SIP – We’re SIPping all over the place.   
 
What sorts of companies should come to your exhibit?
Telecom agents, VARs, anyone looking to form a strategic alliance with us along the VoIP value chain.

Why should customers choose your company’s solutions?
We are a proven successful innovator and market leader.  We aren’t afraid to take on new challenges, build new products, enhance existing products, and fight for even lower rates.
 
Please make one surprising prediction for 2009.
Blue Suede shoes are making a comeback!  But you didn’t hear it from us.
 
 
Learn more about AireSpring at INTERNET TELEPHONY Conference & EXPO — the biggest and most comprehensive IP communications event of the year. AireSpring is located at booth #525 in the exhibit hall.

Rich Tehrani is President and Group Editor-in-Chief of TMC. In addition, he is the Chairman of the world´┐Żs best-attended communications conference, INTERNET TELEPHONY Conference & EXPO (ITEXPO). He is also the author of his own communications and technology blog.

Edited by Stefania Viscusi

(source: http://www.tmcnet.com/channels/sip/articles/39904-airespring-2008-the-year-sip-trunking.htm)

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