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August 31, 2007

NeoPhonetics on Open Source and ITEXPO

By Rich Tehrani, President and Editor-in-Chief

(The following is taken from Rich Tehrani’s (News - Alert) VoIP blog:)

I recently had the opportunity to ask NeoPhonetics (News - Alert) executives about open source/open standards based on IP communications, cost effective PBX (News - Alert) platforms, and more.
NeoPhonetics designs, implements and supports custom VoIP telephone systems for enterprises with a specialty in open source Asterisk (News - Alert) installations.
To learn more about the company, read this article published in TMCnet from earlier this year.
Please outline your new corporate initiatives.
NeoPhonetics continues to focus on the proliferation of open source/open standards based on IP communications through the use of improved multi-vendor VoIP management platforms and location based management services. Our unified management system for Asterisk provides enterprise grade, fully redundant and distributed PBX architecture and centralized management and monitoring of an Asterisk PBX system to many business locations. The ease of use this new system enables rapid deployment by resellers and integrators. It also allows large organizations the ability to realize the flexibility and cost advantages many small and medium-sized businesses have already obtained from Asterisk deployments.
How is IP communications changing your company’s strategy?
With the rapid evolution of additional features and interoperable VoIP products, NeoPhonetics is focusing on deploying cost-effective and easy-to-use redundant IP communication platforms so that enterprises have the financial and system flexibility to make use of these new technologies.
How has SIP changed communications?
SIP fundamentally enables cross platform integrations, provided the SIP stack is consistent with the published open standards.
What is the biggest request coming from your customer base?
Our customers want a cost effective PBX platform, common sense management tools that enable non-technical administration of their PBX systems and advanced customized integrated features for targeted business units.
How are you answering their demands?
The Asterisk platform along with the NeoPhonetics Unified Management System is uniquely capable of delivering cost-effective VoIP PBX functionality and targeted customized advanced features.
What do you think the future of the market is?
We believe the future of the market is in customized, flexible and incremental deployment of VoIP PBX systems rather than wholesale VoIP adoption on an enterprise-wide basis. Again, Asterisk uniquely enables integration with legacy systems and evolving VoIP solutions because of its robust feature set.
How does the growth rate in the U.S. compare to the rest of the world?
We are not able to compare total VoIP adoption rates because our size of the VoIP market is a small subset of it. We see more Asterisk-based activity in Eastern Europe and Asia than in other parts of the world but Asterisk adoption in the U.S. seems to have been growing at an increasing rate for the past two years.
What do you think of Google (News - Alert) and Apple entering the telecom market?
Both Google and Apple have demonstrated success in a wide variety of technology applications. We see their emergence in VoIP as indicative in the short term of how quickly this market is growing, as well as a long-term competitive concern.
How about Microsoft?
As a leader in open source, Linux-based Asterisk systems, we believe Microsoft’s move into unified communications will be primarily complimentary of our efforts because they are increasing VoIP adoption but are not likely to compete directly for open source Asterisk PBX customers.
How will wireless technologies change our market?
Wireless technologies are likely to exaggerate two trends we are seeing in the market today: The explosion of additional VoIP adoption with the development of wireless VoIP products and an increase in skepticism about new telecommunications technologies as first generation wireless products do not meet customer expectations.
How will communications evolve over the next five years?
Telecommunications technology will become far easier to manage, far less expensive to implement, and far more customized for each customer’s individual needs. As custom applications proliferate, telecommunications management will provide a unique competitive advantage for firms that make modest investments that are driven by their unique needs for integrated internal and external communications.
Why is your presentation a “Can’t Miss?”
Anyone who is selling or initiating a VoIP deployment for a customer will want a comprehensive, practical list of technical and business process steps to consider as they roll out VoIP. We pride ourselves at NeoPhonetics in providing real examples of the challenges actual customers face in the selection and implementation process so you will get a maximum amount of real world information with a minimum of marketing spin from our presentation.
What do you want the industry to know about your company?
We have products that substantially increase the speed and ease of configuring Asterisk and managing and monitoring an Asterisk PBX for any size business, and we hope we can work with other integrators that are looking for these same tools.
Please make one surprising prediction we will see in 5 years.
The interoperability of PBX platforms and the ease of customization will result in the proliferation of industry-specific and even company-specific telecommunications solutions.


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