Comverse Launches MyCall Converged Communications at Internet Telephony Conference & Expo West
Comverse (
News -
Alert), a supplier of software and systems enabling network-based multimedia enhanced communication and billing services, today announced the launch of MyCall Converged Communications for the American market. The announcement was made at the Internet Telephony (
News -
Alert) Conference & Expo West 2007, being held Sept. 10-12, in Los Angeles, Calif.
MyCall Converged Communications, a recipient of the 2007 Internet Telephony Excellence Awards for Exceptional VoIP/IP
Telephony Solutions, delivers consumer telephony and messaging services with a unified user interface, over fixed broadband and mobile networks. Visitors to the Comverse Booth #326 can witness a demonstration of true converged communications.
"Comverse is the leader in providing massively scalable VoIP
and next-generation switching technologies in wide use in Europe today, supporting millions of end users," commented James Colby, Vice President of Marketing of Comverse Americas, in a Monday statement.
"By integrating MyCall, service providers can develop "3 screen" strategies - mobile, PC and TV - and offer truly integrated converged communication services customized to consumer lifestyles and delivered over multiple access networks, which can lead to stronger customer relationships. This is an important strategic direction many operators are taking to enhance their competitive positions."
MyCall combines fixed-mobile telephony with messaging to enable operators to deploy consumer telephony and messaging seamlessly across users’ PC, home phone and mobile device for a unified, converged customer interface. As a result, MyCall offers attractive, cost-effective voice, video and messaging service bundles.
Using a similar user interface on a PC or a mobile phone, subscribers can access all communication and messaging services, including telephony, SMS, MMS, IM and Presence. The same number can be used to call all devices with a shared contact list, and all the services use the same billing mechanism.
Visual Voicemail can also provide benefit to MyCall subscribers. This technology enables quicker response times, a simpler user experience and an intuitive visual interface with a one-click response to messages.
As a whole Comverse offers solutions that generate revenues, strengthen customer loyalty and improve operational efficiency for more than 500 communication service providers in more than 130 countries. The company’s Total Communication portfolio facilitate personalized lifestyles in an evolving connected world and is based on the holistic InSight Open Services Environment.
Research across the industry has shown that converged telephony solutions will continue to grow in demand and implementation. This growth is supported by such applications as MyCall which make the converged solutions easier to use, guaranteeing fast and widespread adoption.
Comverse has effectively identified what consumers need to move toward converged solutions. By focusing on flexibility and ease of use, the company has keyed into primary issues that could in reality be obstacles to converged services. The MyCall solution offers an easy transition that is sure to garner results.
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Susan J. Campbell is a contributing editor for TMC (News - Alert) and has also written for eastbiz.com. To see more of her articles, please visit Susan J. Campbell’s columnist page.
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