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September 10, 2007

Palm Treo 755p Smartphone Users Discovering Convenience of Nuance Speech Recognition Solution

By Patrick Barnard, TMCnet Assignment Editor

Companies specializing in speech recognition software are now moving full steam ahead into the mobile market, as users of mobile devices are discovering the convenience of being able to control their devices using voice commands.

Leading the pack in speech recognition solutions for the mobile market is speech technologies leader Nuance (News - Alert) Communications. The company just recently introduced its Nuance Voice Control (NVC) solution -- a one-click mobile search and messaging application driven entirely by natural voice commands. The application comes pre-loaded on the Palm Treo 755p smartphone, thus enabling Sprint (News - Alert) subscribers start using it as soon as they take the wraps off their new PDAs.




With this advanced speech recognition software, Treo 755p users can place calls, text dictate and send email or text messages, create calendar entries, dial a contact, and search the Web for business listings, news, weather, stock quotes, sport scores and more – using voice commands.

Interestingly, since the application has been made available on the Treo 755p, Nuance has been tracking how many users are actually making use of it. Through this tracking the company has learned that during the first weeks after purchase, roughly 15% of Palm Treo users are using the software to make an average of 10 to 14 voice requests per week -- or 48 voice-enabled transactions per user per month. Nuance estimates that 17 percent of users used Nuance Voice Control in the first week -- an adoption rate well above industry average for pre-loaded mobile applications. This exemplifies not only that users are eager to try speech recognition for control over their mobile devices, but also they can’t stop using it once they discover how convenient it is to use. Once users figure out that they can use speech commands to carry out various tasks with less effort, time and keyboard clicks, the result is unmatched usage frequency.

According to the company’s findings, Voice Dialing, Web Search, and SMS are the most popular voice-activated transactions among Treo 755p users. Voice dialing accounts for 44 percent of usage, SMS and email dictation represent nearly 25 percent of usage, and Web Search (including finding a business, stock quotes, weather, Web navigation and search) represents 22 percent of usage. Of these transactions, Web Search is of the most interest to mobile operators, as they can gain revenues through emerging ad-supported business models.

“Nuance Voice Control is a great fit for the demographic of the Treo 755p as it provides simple voice-based access to key information for the time-strapped mobile professional,” said Mike Rank, director of developer relations for Palm, Inc. (News - Alert), in a press release. “We strive to provide our customers with the most advanced features available while maintaining ease of use and access, and the Palm 755p with Nuance Voice Control delivers these benefits to our customers when they are on the go.”

“With Nuance speech solutions, Treo users have voice-based control of their wireless device with one-click access to 15 different functions and applications, including reliable voice dialing, quick email and SMS dictation and Web access and robust search,” said Michael Thompson, vice president and general manager, mobile search and communications, Nuance. “Our initial usage statistics imply a stickiness level nearly unmatched by mobile applications across all consumer categories.”

Nuance last made news on TMCnet last week when it announced that several customers, including Aetna, AT&T, Bell South, Caremark, Qwest (News - Alert), The Hartford, and XM Radio, are now using Nuance Consumer Insight, a new business analytics suite, developed in conjunction with ClickFox, designed specifically to optimize speech-enabled caller experiences. With the launch of Nuance Consumer Insight in 2006, Nuance and ClickFox developed an integrated solution that was designed to deliver dedicated dashboards and reports pertaining to Nuance speech applications. The solution has enabled customers to measure and analyze customer interactions to identify opportunities that optimize the customer experience. The solution is being leveraged by customers for reasons such as the appropriate use of personalization, promotional messaging, before/after analysis of new feature releases, targeted tuning efforts and the evaluation of new automation opportunities.

For more information, visit www.nuance.com.

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Patrick Barnard is Associate Editor for Customer Interaction Solutions magazine and Assignment Editor for TMCnet. To see more of his articles, please visit Patrick Barnard’s columnist page.

(source: http://internetcommunications.tmcnet.com/topics/broadband-mobile/articles/10503-palm-treo-755p-smartphone-users-discovering-convenience-nuance.htm)




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