December 21, 2009
Limelight Networks to Acquire EyeWonder
By Anil Sharma, TMCnet Contributor
Limelight Networks, Inc. reportedly has entered into a definitive agreement to acquire privately held EyeWonder, Inc.
Since 1999, EyeWonder (News - Alert) has been an innovator in developing monetization solutions that helps Forbes 2000 advertisers, interactive agencies and content publishers create, build, track and optimize rich media and interactive video advertising campaigns.
“Today, two best-in-class companies are combining to capitalize on the clear opportunity created by a macro shift of content consumption and advertising spend away from legacy channels and towards the growing world of Internet-connected devices,” said Jeff Lunsford, chairman and CEO of Limelight Networks (News - Alert), Inc., in a statement.
Lunsford said that Limelight and EyeWonder bring together deep technical and operational skills for creating a brilliant online experience anywhere, on any device, and the ability to help advertisers and publishers monetize that experience.
“We believe joining forces with the EyeWonder team will help us build long-term value for our shareholders and further establish Limelight Networks as an important, at-scale participant in the rapidly growing rich media, video, mobile and Web TV advertising sectors,” he said.
Limelight officials said that the combination of EyeWonder’s value-added monetization solutions and the company’s delivery, storage, management and consulting services will enable enterprises, agencies and content publishers to unlock the value of their online content and maximize the revenue and profitability of their online strategies.
“Today’s announcement represents the next step in the growth and success of online advertising and in realizing the vision EyeWonder was founded with ten years ago. Limelight Networks and EyeWonder have worked together as partners for years, and have shared a passion for helping publishers of all types better monetize their content,” said John Vincent, founder and CEO of EyeWonder, Inc.
Vincent said that by combining and integrating each company’s distinctive areas of expertise, the companies will create unique and independent service offerings that will deliver exceptional value to the clients and partners.
Anil Sharma is a contributing editor for TMCnet. To read more of Anil’s articles, please visit his columnist page.
Edited by Erin Harrison