|
TMC Launches New Sites ::
NGC | 4GWE |
Green Tech |
Satellite |
IT |
ITEXPO |
Healthcare |
Smart Grid |
M2M |
Smart Products |
AstriCon News |
SATCON News
|
 INDUSTRIES VERTICALS HORIZONTAL PUBLICATIONS FREE RESOURCES INTERNATIONAL EVENTS ABOUT TMC COMMUNITIES |
October 16, 2008
Internet Titan Google Hopes to Make a Splash with PoptubBy Jessica Kostek, TMCnet Channel Editor Google (News - Alert), in its latest move to bring some commercial order to the YouTube chaos, has begun showing a brief video show called Poptub with perky hosts, amusing videos, promotional interviews, and a prominent Pepsi sponsorship.
The show, Poptub, is a content distribution site that is similar to another recent launch by Google of original animation from “Family Guy" creator Seth MacFarlane called, Cartoon Cavalcade of Comedy. An instant hit on YouTube (News - Alert), Google plans to distribute "Poptub" on its Google Content Network, an ad network that provides hundreds of thousands of additional Web sites beyond YouTube. “Poptub” is produced by Embassy Row, Michael Davies, creator of “Who Wants to Be a Millionaire.”
"Cavalcade" is a collection of 50 shorts while, "Poptub" is intended as an "Entertainment Tonight" for the YouTube community who will be able to access thousands of “the best of YouTube” episodes daily. The internet content is updated three times a day.
Both "Cavalcade" and "Poptub" are using Google's branded entertainment program, which authorizes content providers use an advertiser to finance programming that gets distributed over what Google calls its "hub and spoke" model. The hub is a channel on YouTube, and the spokes are in GCN, the countless selection of Web publishers that can be demographically targeted.
 Currently, “Poptub” is being solely sponsored by Pepsi while “Cartoon Cavalcade of Comedy” is with Burger King. Both company’s logos are splashed across the webpage while YouTube videos or MacFarlane’s cartoons are being shown. This then eliminates fears prospective investors may have knowing that their company advertisement will always be front and center on every video that is watched.
Google however, despite strong sampling for "Cavalcade," is being selective about admitting partners to the branded entertainment programs. Previously ads were delivered in text or static images and because of these earlier experiments, including a 2006 trial with MTV Networks (News - Alert) that had not done well, Google is keeping “Poptub” under the radar.
The Hollywood Reporter said, “As of Oct. 13th, "Poptub" had a modest 3,594 subscribers on YouTube. That number could climb when its GCN component begins.”
Jessica Kostek is a channel editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Jessica’s articles, please visit her columnist page. Edited by Jessica Kostek
|
|
Activate Email 
The World's Largest Communications And Technology Community
Technology Marketing Corporation,
One Technology Plaza, Norwalk, CT 06854 USA
Ph: 800-243-6002, 203-852-6800; Fx: 203-866-3326
General comments: tmc@tmcnet.com. Comments about this site: webmaster@tmcnet.com. Technology Marketing Corp. 1997-2009 Copyright . Privacy Policy Sitemap
One Technology Plaza, Norwalk, CT 06854 USA
Ph: 800-243-6002, 203-852-6800; Fx: 203-866-3326
General comments: tmc@tmcnet.com. Comments about this site: webmaster@tmcnet.com. Technology Marketing Corp. 1997-2009 Copyright . Privacy Policy Sitemap
