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Internet Telephony: July 30, 2008 eNewsLetter
July 30, 2008

Next2Friends Brings Virtual Communities Together with IMS

By Michelle Robart, TMCnet Editor

The mobile social media platform, Next2Friends, announced its upcoming Interactive Marketing Services (IMS). Real-time, real-world social media marketing brings a new opportunity for modern marketers and an innovative way to commercialize social networks and user-generated content (UGC) propositions.


 
According to the company, Next2Friends IMS seamlessly combines the proven benefits of online community interaction, social media marketing and offline advertising into a game-changing, rich advertising platform that targets messages to the right customer, at the right time and in the right place.
 
"Our unique approach of combining Internet and mobile interaction means Next2Friends can lead consumers from site, to store, to sale," commented Roy Shelton, CEO of Next2Friends.

The tiered suite brings cost-predictive solutions to advertisers looking to take advantage of this vast new landscape including auto ad injection, infomercial uploads and location-based features. Early interest has generated several signed contracts.
 
"We're going live next month with a number of confirmed customers," added Rachel Wilde, vice president of sales and marketing. "Our platform reaches, builds and engages audiences, making it a compelling, cost effective new route for marketers."

Next2Friends IMS includes the requirements of key industry sectors:
 
  • Retailers and service businesses can deploy promotional vouchers based on location and interests, driving foot traffic and sales.
  • Media and entertainment brands can tap into massive viral distribution capabilities, creating a 360-degree user experience.
  • Bloggers, podcasters and small publishers can vastly extend their reach with audio books and articles being driven to handsets in real time.
  • Mobile carriers and content providers can also benefit by engaging customers via their handsets, providing content and services that drive increased ARPU and subscribers.
"Virtual communities are incredibly loyal, yet notoriously difficult to gain traction with," added Shelton. "By delivering relevant, real-time opportunities when people can actually take advantage of them, Next2Friends IMS can help convert interest into involvement, and ultimately purchase."

Some of the key applications of Next2Friends’ include true, real-time video streaming from mobile device to Web, and opinion gathering and decision-making on the move. In addition, users benefit from automatic streaming of images captured while out and about and intelligent matching of virtual profiles in the physical world.

On a regular basis, Next2Friends will add new features to the IMS offering in line with technology advancements and customer requirements. For more information please visit: http://www.next2friends.com/interactive-marketing-services.

Next2Friends delivers content and connections that entertain, engage and enhance life. Bringing together the capabilities of mobile and PC-based Internet technology, the comprehensive suite of applications and features provide rich media, commercial and communication services to today's connected consumer.
 
Michelle Robart is a Contributing Editor at TMCnet. To read more of her articles please visit her columnist page.


(source: http://internetcommunications.tmcnet.com/topics/enterprise/articles/35624-next2friends-brings-virtual-communities-together-with-ims.htm)

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