Sony Ericsson (News - Alert) will reportedly deliver a new Windows Mobile phone, the XPERIA X1, Blending mobile Web communication and multimedia entertainment, the new device meets consumer demand for a premium mobile experience for work and play. The phone will be introduced in the second half of 2008.

 

Pieter Knook, senior vice president, Mobile Communications Business, Microsoft (News - Alert) said people should be able to have phones that deliver what they need throughout the day and stay connected with today’s broad array of on-demand information and entertainment no matter where they are. He noted that their shared vision with Sony Ericsson (News - Alert) is to make the concept of ‘One Phone for Your Life’ a reality and finally give consumers the freedom of true mobility.

 

Thanks to XPERIA X1, users can choose from a dynamic range of activities for work and play backed by the familiarity of Microsoft Windows and extensive availability of Windows Mobile applications and services. According to Microsoft, XPERIA X1 is the first phone to realize the vision of XPERIA, a new Sony Ericsson sub-brand that reflects a premium experience of energized communication.

 

Rikko Sakaguchi, head of Portfolio and Proposition at Sony Ericsson explained that XPERIA is their promise to think foremost about user experience and to deliver on their goal of providing a true premium experience — anytime, anywhere, anything, with anyone.

 

By working with Microsoft on the XPERIA X1, Sony Ericsson has been able to couple their excellence in creating compelling consumer propositions with the productivity capabilities of Windows Mobile to deliver a seamless blend of mobile Web communication and multimedia entertainment within a distinctive design.

 

Microsoft adds that, with the addition of the XPERIA X1 from Sony Ericsson, four of the world’s top five makers of mobile phones will ship Windows Mobile devices in 2008.

 

Lars Vestergaard, research director, European Wireless and Mobile Communications at IDC (News - Alert), said the agreement between Microsoft and Sony Ericsson is undoubtedly a win-win for both companies.

 

“Marrying the power and ease of use of the Windows Mobile platform with the advanced consumer features Sony Ericsson is known for has the potential to reach the ‘sweet spot’ for mobile phones,” added Vestergaard.

 

 

---

---

Subscribe FREE to all of TMC's monthly magazines. Click here now.

---