Dendrite International, a provider of pharmaceutical industry solutions, recently announced the launch of j-ForceWIRELESS, a wireless operating environment providing pharmaceutical sales forces in developing countries with a turnkey sales force effectiveness solution.


The application rests on a secure, proprietary server, and can be downloaded by the sales representative onto any web-enabled handset. It can be used in an off-line mode enabling the representative to work without worrying about continuous wireless coverage and escalating data charges.

Using j-ForceWIRELESS, sales representatives can record daily activities to their mobile phones, share information with the head office for direction or reporting, and issue alerts.

“While the US market continues to see the personal computer as the central tool for business applications, developing nations are far more inclined to rely on mobile devices,” said Dendrite Chairman and CEO John Bailye in a press release.

 

Bailye continued: “With the release of this solution, we are bringing many of the capabilities to emerging nations that U.S. sales forces take for granted.  This release provides pharmaceutical companies the ability to maximize productivity of their sales forces.”

J-ForceWIRELESS will be introduced in China, one of the fastest growing pharmaceutical markets in the world, in July, 2006.

For more information visit Dendrite.

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Anuradha Shukla is a contributing writer for TMCnet covering call centers, CRM and information technology.

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