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CIS: September 18, 2008 eNewsLetter
September 18, 2008

Siebel CRM Selected for Affinity Project

By David Sims, TMCnet Contributing Editor

Milwaukee-based Affinity has announced the successful deployment of what company officials are calling "a new advanced technology product for a global enterprise client" designed to let executives of the unnamed client "improve the effectiveness of their more than 5,000-member global sales and service organization."

The new system combines technologies including Siebel 8 CRM from Oracle (News - Alert), Service Oriented Architecture and product data management.
Due to "the global nature and sophistication of the client," Affinity officials say, the systems provide support for 30 languages, 40 currencies, and include information for the client's portfolio of more than 500 products.
Further, the new system is integrated with more than ten other systems, and is expected to deliver such benefits to the client as higher revenues from improved sales team synchronization, cross selling and management of large, complex, multi-location accounts.
The client had previously attempted to provide this functionality for their company, but the results did not meet company targets, Affinity officials say.
Earlier this week, GoldenGate Software, a vendor of data integration products, announced that "interactive lifestyle network and e-retail destination" HSN has implemented the GoldenGate Zero-Downtime Migration software product to upgrade its CRM application from Oracle's Siebel CRM 6.2 to 8.0.
The migration includes going from Oracle 8i Database to Oracle Database 10g as well.
The retailer deployed the GoldenGate product as part of a large Siebel CRM upgrade project "to achieve zero-downtime in order to avoid any disruption to the business," GoldenGate officials say.
HSN is currently in its 31st year and has, among other ventures, a TV network with a reach of 90 million homes and, an e-commerce site. Processing approximately 44 million calls each year, HSN officials says they needed to upgrade their CRM software from Siebel CRM 6.2 to 8.0, and database from Oracle 8i Database to Oracle Database 10g.
"Being a live 24/7 business, HSN simply cannot afford to take any outage, so when other vendors suggested we take the systems down for a week to complete the migration, we knew we had to find an alternate product," said Anitha Reddy, vice president of IT applications at HSN.
INTERNET TELEPHONY Conference & EXPO — the biggest and most comprehensive IP communications event of the year — is going on this week (September 16-18, 2008) in Los Angeles, California! The show features three valuable days of exhibits, conferences, and networking opportunities you can’t afford to miss. Be sure to check out and blogs from Rich Tehrani, Greg Galitzine, and Tom Keating for news highlights from the show. See you there!

David Sims is a contributing editor for TMCnet. To read more of David's articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Stefania Viscusi


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