September 17, 2008
NetSuite, Brennan Partner to Deploy CRM, ERP Software in Australia, New Zealand
By Anamika Singh, TMCnet Contributing Editor
NetSuite (News - Alert) a provider of on-demand customer relationship management (CRM) solutions and other business software for mid-market enterprises, announced an original equipment manufacturer (OEM) agreement with the Brennan Group, a managed hosting and mid-market solutions provider in Australia.
With this partnership, Brennan will extend NetSuite's integrated business management software suite, CRM, enterprise resource planning (ERP) and e-commerce products, launching a branded solution in Australia and New Zealand, at lower IT costs to optimize business processes.
"This OEM partnership with Brennan is key to helping NetSuite build on its position in the mid-market, where trusted vendor relationships are a critical factor influencing decision-making," said Dean Mansfield, president of worldwide sales and distribution at NetSuite, in a statement. "In our experience, many mid-sized businesses prefer to deal with a single trusted partner that can manage the effective delivery of a complete business solution from customization to installation and integration — with other aspects of their operations."
"We reviewed the market carefully, and NetSuite in our view is the only vendor offering a complete and integrated on-demand business management solution that includes all of the functionality mid-sized businesses needs to better manage their operations," said Dave Stevens, Managing Director of Brennan.
Stevens continued: "The integrated nature of the product is a real plus for mid-sized businesses, which often do not have the budgets or resources to effectively manage and integrate data from multiple applications. This often leads to application fragmentation and an inability to efficiently automate processes from end to end across the business, compromising growth and profitability. NetSuite solves these problems. The NetSuite partnership is an integral part of our focus on business solutions."
The Brennan Group comprises technology and technology-related businesses to provide solution to mid–sized organizations . Brennan delivers solutions like fully managed and secure IT and telecommunication solutions, consulting and project services, technology sourcing, infrastructure integration, software development and tailored financing packages.
NetSuite helps mid-market companies to manage core business operations — such as accounting/ ERP, CRM and e-commerce — in a single system.
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Anamika Singh is a contributing editor for TMCnet. To read more of Anamika's articles, please visit her columnist page.
Edited by Mae Kowalke