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December 04, 2007
CRM Vendor StayinFront Drafted by Salvation Army
By David Sims, TMCnet Contributing Editor
CRM vendor StayinFront has been selected by the Salvation Army to develop an integrated donor management product for its Australian eastern territory fundraising operations.
The CRM offering from StayinFront will be integrated with a number of The Salvation Army's existing systems, including Web sites, address validation software and various credit card gateways, to "streamline the processing of donations online and improve customer communication," say Salvation Army officers.
"Our organization is creating a more supporter-centric business model that will enhance its ability to provide quality care in a wide range of social welfare, rehabilitation, youth and family support situations," said John Herring, supporter relationship management program director, The Salvation Army.
The StayinFront product is designed to "organize the large volume of information that the nonprofit organization has accumulated in its years of providing food, clothing and temporary accommodation for thousands of homeless or displaced people," Army officers said.
"We have a proliferation of databases and information silos that we need to bring together into an integrated CRM product that will ensure we employ consistent methods of managing our valuable supporter data, and better understand our relationships with our supporters," said Herring.
The product comprises of StayinFront CRM Web, StayinFront Marketing Center, StayinFront Analytics and StayinFront Opportunity Management.
This summer StayinFront announced details of its flagship product's StayinFront CRM 10.
Company officials say it "enables organizations to create the business model and application logic once," and deploy the product "across multiple platforms, including LANs, WANs, Tablet PCs, and mobile devices."
StayinFront's advanced data replication and remote management technology lets users such as sales reps work with data even when they are not connected to a network.
New to StayinFront CRM 10 is an updated user interface with what company officials call a "fresh, contemporary appearance… which requires minimal training," and is "optimized to make best use of device screens."
A .NET framework-based application, StayinFront CRM 10 runs as a managed application using Microsoft's ( News - Alert) Common Language Runtime. Visual Basic.NET is built into StayinFront CRM 10 for executing business application logic.
StayinFront CRM 10 is a "Smart Client" application, and is deployed across a WAN  or the Internet using the "ClickOnce" deployment mechanism. It includes support for a wide variety of features, such as established workflow capabilities that parallel the manner in which the organization already works instead of imposing new business processes where none are needed.
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David Sims is a contributing editor for TMCnet, covering the customer relationship management (CRM) and call center industries. He also blogs for TMCnet here. Internet Protocol (IP) | X | | IP stands for Internet Protocol, a data-networking protocol developed throughout the 1980s. It is the established standard protocol for transmitting and receiving data
in packets over the Internet. I...more |
Wide Area Network (WAN) | X | | A WAN is a Wide Area Network. A LAN is a Local Area Network. A CAN is a Campus Area Network. A BAN is a Building Area Network. A MAN is a Metropolitan Area Network. Each Area Network often but not...more |
(source: http://callcenterinfo.tmcnet.com/analysis/articles/15765-crm-vendor-stayinfront-drafted-salvation-army.htm)
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