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December 03, 2007
New Datamonitor Report ''Decision Matrix: Selecting a CRM Vendor in the Pharmaceutical Industry'' Suggests Rapidly Growing Trend towards On-Demand CRM Applications
PLEASANTON, Calif. --(Business Wire)-- Datamonitor, the world's leading provider of online data, analytic and forecasting platforms for key vertical sectors, asked 300 users of customer relationship management (CRM) technology in pharmaceutical and biotechnology companies across North America and Western Europe to rate CRM vendors in five areas: product quality, customer support, service capabilities, vertical specialization, portfolio depth, and service levels. Survey responses along with Datamonitor market research suggest an industry trend towards the onDemand delivery model. Namely, end users of such products are more satisfied with customer support and services provided by SaaS vendors rather than by traditional vendors.
The report states that, "onDemand CRM vendors are making a lasting impact on the pharmaceutical CRM market. As such, Verticals onDemand is likely to play an important role in the new competitive landscape, offering an innovative product that seems to meet the industry's need like a glove."
Verticals onDemand, the pharmaceutical industry's only provider of Software-as-a-Service (SaaS) CRM solutions, is built on the Salesforce.com platform to deliver all the advantages of SaaS, including low cost of ownership, tremendous flexibility, easy upgrades, and customized functionality. Verticals onDemand's VBioPharma(TM) CRM application is available in four editions to meet the specific needs of various pharmaceutical sales teams - managed markets, specialty care, primary care, and KOL managers.
"Biotechnology and pharmaceutical companies looking to invest in on-demand CRM products should explore Verticals onDemand for its innovative technology, flexibility, and usability," cites the Datamonitor report, which also evaluated offerings from Cegedim Dendrite, Oracle, Salesforce.com, and StayinFront. "Verticals onDemand's application receives the highest score for its usability and flexibility of its end-user interface. With drag-and-drop functionality as well as user-specific language, features and options, the Verticals onDemand CRM product is a stout competitor in the technology areas of configurability and end-user interface."
The report concludes, "VBioPharma delivers industry specificity flexibility, ease of use, as well as a significantly lower cost of ownership compared to the other vendors."
The complete 29-page report is now available for purchase at www.datamonitor.com.
About VBioPharma
VBioPharma is the first suite of SaaS CRM applications designed specifically for the pharmaceutical and biotechnology industries. It is the easiest to use and most flexible Pharma CRM solution, and is the only one that integrates functionality for primary care, specialty care, managed markets, and KOL management. VBioPharma is priced on a per user per month basis. Customers will license VBioPharma and the Force.com Platform Unlimited Edition directly from Verticals onDemand.
About Verticals onDemand
Verticals onDemand leverages the Salesforce Platform to deliver onDemand customer relationship management (CRM) solutions for specific industry segments. Founded by software industry veterans, the company combines deep industry domain expertise, CRM deployment experience, and Software as a Service (SaaS) operations savvy with the Salesforce Platform, the world's first multitenant, on-demand platform. With an initial focus on the life sciences industry, Verticals onDemand customers will achieve the fastest time to value through the deployment of fully functional CRM applications that are simple to deploy, inexpensive to operate, and provide a superior user experience.
Verticals onDemand is a privately-held company headquartered in Pleasanton, CA. For more information, visit www.verticalsondemand.com.
About Datamonitor
Datamonitor plc (DTM.L) is the world's leading provider of online data, analytic and forecasting platforms for key vertical sectors. We help our clients, 5,000 of the world's leading companies profit from better, more timely decisions. Through our proprietary databases and wealth of expertise, we provide clients with unbiased expert analysis and in-depth forecasts for seven industry sectors: Automotive & Logistics, Consumer Markets, Energy, Financial Services, Healthcare, Retail and Technology. Datamonitor maintains its headquarters in London and has regional offices in Frankfurt, New York, San Francisco and Sydney. See www.datamonitor.com for further information.
(source: http://www.tmcnet.com/usubmit/-new-datamonitor-report-decision-matrix-selecting-crm-vendor-/2007/12/03/3136271.htm)
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