Selltis, LLC, a provider of on-demand customer relationship management (CRM) software for end-to-end sales process automation, today announced that it has received venture funding from Advantage Capital Partners (www.advantagecap.com) and Enhanced Capital Partners (www.enhancedcap.com). The funds will be used to launch the next-generation version of the company’s namesake CRM solution, Selltis Sales 5.0, which is delivered via a hosted, software as a service (SaaS (News - Alert)) business model.

 

Founded in 2000, Selltis specializes in the needs of technical and industrial sales organizations. The company’s software is used by manufacturers and distributors serving a range of vertical markets, such as electrical, power generation and process control, among others.

 

Expanding on what the company calls "hyperrelational" technology that offers “many-to-many” data linking, the new Selltis Sales 5.0, planned for general availability in early 2008, allows users to manage all aspects of the customer and partner relationship lifecycle. This approach, which the company calls "Link The Way You Think," provides the capability to proactively manage complex, team sales environments. The Selltis Sales platform includes tools to automate marketing campaigns and lead management as well as quoting and field service.

 

“We are not just bringing to market a new product but truly shaping a new mindset within SFA/CRM to empower customers to ‘link the way you think’ through a complete sales process automation tool,” said David Erath, CEO, Selltis, LLC. “The continued support of our funding partner Advantage Capital along with new investment from Enhanced Capital gives us the resources to continue to market our new platform to existing and prospective customers.”

 

Advantage Capital Partners is a group of venture capital partnerships with more than $800 million under management. Founded in 1999, Enhanced Capital Partners is a national investment firm with over $400 million under management specializing in investments in small and mid-size companies.

 

“We are committed to helping Selltis Sales launch the next version of its software,” explained Damon Rawie, Managing Director at Advantage Capital Partners. “The market opportunity for CRM tools serving the industrial and technical sales industry is vast, and we believe Selltis is in a unique position to capitalize.”

 

“As the newest venture capital company to support Selltis, we see comparable market philosophies,” Michael Korengold, President of Enhanced Capital Partners. “Our goal is to help Selltis leverage our experience with market positioning and strategy, and provide key introductions to strategic customers, partners and potential hires.”

 

For more information about Selltis, visit www.selltis.com.