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September 19, 2007
Jigsaw Announces Jigsaw Clean for CRM Enhancement
By Susan J. Campbell, TMCnet Contributing Editor
Jigsaw Clean, a subscription-based service that automatically and regularly cleans, maintains and builds the data in the corporate CRM systems, is now available from Jigsaw.
The company says users can tap into the Jigsaw directory of more than 6.5 million contacts, which is maintained by its community of more than 300,000 members.
"Organizations invest millions in CRM applications, but are plagued by incomplete, or out-of-date data that does nothing but slow down or completely impede the efforts of the sales and marketing teams to do their jobs," Jim Fowler, Jigsaw CEO and co-founder, said in a statement. "Jigsaw Clean is an affordable and reliable fix for this problem that plagues every company."
By periodically scanning a company’s CRM database, Jigsaw Clean can update and augment out-of-date contacts. The solution finds, flags, and deletes dead records by comparing the database to records in the Jigsaw graveyard, currently numbering more than 1 million contacts.
The system is also able to automatically identify and move duplicate records. The Jigsaw directory serves as a reference to enable Jigsaw Clean to update inaccurate data and augment incomplete records with up-to-date information, including direct-dial phone numbers, e-mail addresses and titles.
"Sales and marketing teams should spend their time communicating with prospects and customers, not digging through dead or incomplete records," added Fowler. "Jigsaw Clean makes sure they always have the most accurate and complete contact information available."
"We recently launched a campaign to increase awareness of The Hackett Group among C-level executives, but our names list came up short," says Chris Ditner, vice president of marketing, The Hackett Group, in a Wednesday statement.
Jigsaw also announced today the Jigsaw Team, a solution that connects an organization’s entire sales team through a single online database to ensure sales professionals receive accurate contact information as it is critical to the sales process. Both solutions will work together to improve the availability and flow of data to make it the most valuable for the company.
"Jigsaw Clean turned out to be the only solution that could fill in our missing data quickly so that we could meet our goals for the campaign. Jigsaw cleansed and appended our records using contact data contributed by actual sales and marketing professionals who rely on this data every day and are motivated to keep it up to date. We were very pleased with Jigsaw Clean and will seriously consider the service for our ongoing data cleansing efforts."
Customer relationship management (CRM) solutions are a wonderful thing, but they can get messy enough to be of no use the company and actually create wasted time while trying to use systems full of incomplete or inaccurate junk.
A solution like Jigsaw Clean can enable an organization to make the most of their CRM investment, ensuring that the information available to the sales team and other employees throughout the organization is not only accurate, but is also maintained. Such a solution will go a long way in helping the organization to build long-term, sustaining relationships with clients, thus promoting service differentiation.
Susan J. Campbell is a contributing editor for TMC (News - Alert) and has also written for eastbiz.com. To see more of her articles, please visit Susan J. Campbell’s columnist page.
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(source: http://callcenterinfo.tmcnet.com/Analysis/articles/10992-jigsaw-announces-jigsaw-clean-crm-enhancement.htm)
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