NBD's new product launches include the NBD-Dnata credit card, the first joint venture between a bank and a travel company in the region, as well as NBDirect, the first payroll card in the country. In addition to the successful NBD Home Loans product, the bank recently launched NBD Office Loans for commercial property, and has emerged today as a leading player in mortgages.

Earlier this year NBD announced a partnership with selektpoints, a vendor of EMV loyalty products, offering a coalition program for consumer, merchants and Landlord Banks. NBD officials say they wish to "reward customers who use their Smart cards at select merchant establishments in the UAE and the region."

 

Using the latest EMV chip technology, NBD officials claim this is the first such program of its kind in the Gulf Cooperation Council.

 

Selektpoints, launched globally in February 2007 by The International Investor, specializes in providing regional and international banks and retailers with chip-based loyalty programs. As a result of this partnership, NBD will become the exclusive Landlord Bank for selektpoints in the UAE, and will be responsible for inducting other merchant establishments in the UAE into the program.

 

Selektpoints will use the EMV smart chip embedded in cards to ensure customers are automatically rewarded every time their payment card is used at participating merchant outlets. The accumulated reward points can be redeemed for products and services.