The Hispanic population in the United States is on a steady incline and as more and more Spanish-speaking citizen's find a home in the country; their insurance needs cannot be overlooked.  

 

Typically, language barriers create a problem when a percentage of the population unable to understand the English language well enough to contact insurance providers and obtain the information and services they need occurs.

 

American General-branded companies including American International Group Inc. (AIG) and American General Life and United States Life, insurance and financial services and affiliates announced recently the opening of a bilingual call center as a step towards meeting multinational needs in the U.S.

 

The new call center will feature Spanish-speaking agents available to speak with policyholders and help keep them informed without the worry of language barriers.

 

In a statement to the press, Rick Niu, Vice President, Corporate Multicultural Marketing, AIG American General commented, "The bilingual call center and our other efforts are born out of a strategy to offer a comprehensive and compelling value proposition to the multicultural communities in the U.S. through customer care that benefits policy owners and confirms AIG American General's commitment to the insurance professionals who serve them."

 

To use the service, Spanish-speaking policy holders simply dial the company's toll free number and are then given access to Spanish and English speaking agents, as needed.

 

 

Be sure to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents, which are free to registered users.

 

 

 

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