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July 26, 2006

Direct News: Cornhill extends Flourish CRM job

(Marketing Via Thomson Dialog NewsEdge) Allianz Cornhill has expanded its contract with Flourish by handing its customer retention business to the direct marketing agency.

The company has tasked Flourish with developing monthly campaigns intended to encourage renewals from holders of its motor and home-insurance policies.

The agency has handled customer acquisition for the German-owned insurance firm's products in these two sectors since January 2004.

The customer retention business was previously held by agency Red Tag.

The appointment was made by Sharon Kellett, direct marketing manager at Allianz Cornhill in a bid to streamline the agency roster.

The insurer operates the Cornhill and Cornhill Direct brands in the UK.

(source: http://www.tmcnet.com/usubmit/-direct-news-cornhill-extends-flourish-crm-job-/2006/07/26/1743760.htm)
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