June 01, 2006

Larry 'n' Harry Rosen Pick Sage For CRM

By David Sims, TMCnet Contributing Editor

Sage Software has announced that Harry Rosen Inc., a Canadian menswear retailer, has implemented a customized, Web-based version of Sage CRM SalesLogix.

Harry Rosen also worked with its Sage CRM Solutions business partner, Cowley & Associates, to enable real-time Sage CRM SalesLogix customer data via mobile devices for its sales associates on the retail floor.

Harry Rosen estimates that sales revenues have grown 10% per store since implementing Sage CRM SalesLogix in 2004.

Larry Rosen, Chief Executive Officer for Harry Rosen, Inc. said that while “other clothiers approach and analyze customers in clusters, Harry Rosen looks at each customer relationship on a one-to-one basis.”

Harry Rosen selected Cowley & Associates to customize Sage CRM SalesLogix with retail industry-specific sales processes and reporting capabilities for 700 employees. The company evaluated several alternatives

Sales associates share data between each of 16 Harry Rosen stores and can segment the chain’s 500,000 customers by purchase preferences including how often each shops, average purchase price and brands most often purchased to provide the recommendations most likely to assist customers and increase sales.

For example, when a new shipment of Hugo Boss becomes available, associates can query the database to identify appropriate customers and create sorted call lists for each store.

Early last month Sage announced the availability of ACT! by Sage Premium for Real Estate 2006, what company officials are calling “the first ACT! vertical industry product” built on the company’s contact and customer management product for selling professionals and corporate workgroups.

ACT! Premium for Real Estate is billed as giving residential real estate agents and brokers “industry-specific tools to help cultivate quality referrals, effectively market properties to prospective buyers and sell more homes.”

Real Estate features include customized layouts, activities, sales letters, reports and one-click access to local multiple listing service (MLS) systems, among others.

The product release continues expansion of the widely-used ACT! product family, which includes over 2.5 million registered users and more than 32,000 corporate account customers.

David Sims is contributing editor for TMCnet. For more articles please visit David Sims’ columnist page.

(source: http://news.tmcnet.com/news/it/-crm-sage-/2006/06/01/1666043.htm)